神马作文网高分求英译汉,不要软件直译!
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高分求英译汉,不要软件直译!
Therefore, this study expands the current understanding of consumer behaviour in respect of consumer involvement with its focus on China, an increasingly important market currently drawing significant commercial resources from multinational businesses and research attentions globally from academics.Overall, the theory developed for this study provides an additional perspective to capture consumer behaviour related to brands, especially fashion brands. The two brand related consumer responses, brand status and brand attitude, were hypothesised as consequences of an important marketing concept, consumer involvement, and as antecedents of an ultimate consumer reaction, willingness to pay a premium. Also, the findings in this study found that various scales used to operationalise the different constructs were appropriate to tap respective consumer behaviour, namely, consumer involvement, brand status, brand attitude and WTP. In fact, all the internal reliability coefficients achieved 0.8 or above, well above Hairs et al.’s (2006) 0.6 criteria (see Tables I to IV). Such high internal reliability indicated high internal consistency among the items used in respective scales. Furthermore, this study added to the extant consumer literature by exploring consumer behaviour from a brand perspective using brand stimuli to tap consumers’ responses to the four selected fashion clothing brands, Calvin Klein, Esprit, Giordano and Yishion. These four brands are all present in China but with very different branding strategies targeting different market segments and therefore, to a large extent, representing a competitive landscape of the fashion clothing market in China – a broad spectrum of fashion brand positioning from mass low price segment such as the local affordable brand Yishion to premium high price segment such as the imported luxury brand Calvin Klein.Importantly, this study expanded our current understanding of a growingly important consumer segment – the Generation Yadults aged 18-25. As a matter of fact, the Chinese Generation Y segment is estimated to have about 200 million consumers (Stanat, 2006), a considerable business opportunity for many multinational corporations competing in the marketplace of China (Arora, 2005; McEwen, 2005). The findings of this study provide an insight into the Gen Y Chinese adult consumer revealing that Gen Y respondents who scored high in consumer involvement ratings would perceive those premium brands as status brands and, in general, would hold a positive attitude towards those brands. These consumers appear to be more willing to pay extra for a status brand or a brand of which they hold positive attitudes.
不要软件直译！！！！！！！！！！！！！！！！！
Therefore, this study expands the current understanding of consumer behaviour in respect of consumer involvement with its focus on China, an increasingly important market currently drawing significant commercial resources from multinational businesses and research attentions globally from academics.Overall, the theory developed for this study provides an additional perspective to capture consumer behaviour related to brands, especially fashion brands. The two brand related consumer responses, brand status and brand attitude, were hypothesised as consequences of an important marketing concept, consumer involvement, and as antecedents of an ultimate consumer reaction, willingness to pay a premium. Also, the findings in this study found that various scales used to operationalise the different constructs were appropriate to tap respective consumer behaviour, namely, consumer involvement, brand status, brand attitude and WTP. In fact, all the internal reliability coefficients achieved 0.8 or above, well above Hairs et al.’s (2006) 0.6 criteria (see Tables I to IV). Such high internal reliability indicated high internal consistency among the items used in respective scales. Furthermore, this study added to the extant consumer literature by exploring consumer behaviour from a brand perspective using brand stimuli to tap consumers’ responses to the four selected fashion clothing brands, Calvin Klein, Esprit, Giordano and Yishion. These four brands are all present in China but with very different branding strategies targeting different market segments and therefore, to a large extent, representing a competitive landscape of the fashion clothing market in China – a broad spectrum of fashion brand positioning from mass low price segment such as the local affordable brand Yishion to premium high price segment such as the imported luxury brand Calvin Klein.Importantly, this study expanded our current understanding of a growingly important consumer segment – the Generation Yadults aged 18-25. As a matter of fact, the Chinese Generation Y segment is estimated to have about 200 million consumers (Stanat, 2006), a considerable business opportunity for many multinational corporations competing in the marketplace of China (Arora, 2005; McEwen, 2005). The findings of this study provide an insight into the Gen Y Chinese adult consumer revealing that Gen Y respondents who scored high in consumer involvement ratings would perceive those premium brands as status brands and, in general, would hold a positive attitude towards those brands. These consumers appear to be more willing to pay extra for a status brand or a brand of which they hold positive attitudes.
不要软件直译！！！！！！！！！！！！！！！！！
Therefore, this study expands the current understanding of consumer behaviour in respect of consumer involvement with its focus on China, an increasingly important market currently drawing significant commercial resources from multinational businesses and research attentions globally from academics. Overall, the theory developed for this study provides an additional perspective to capture consumer behaviour related to brands, especially fashion brands. The two brand related consumer responses, brand status and brand attitude, were hypothesized as consequences of an important marketing concept, consumer involvement, and as antecedents of an ultimate consumer reaction, willingness to pay a premium.
因此,本研究对消费者介入方面的课题扩大对消费者行为现有的理解,并将重点放在中国----一个正在吸引跨国企业大量商业资源的日益重要市场,也是全球学者研究的重点.总体来说,本研究所发展的理论为采集与品牌,特别是与服装品牌有关的消费者行为提供额外的观点.
本研究将品牌定位及品牌态度这两个与品牌相关的消费者反应,作为对一个重要的市场概念、消费者介入及一个终极消费者反应先例------支付高价意愿（WTP）的假设结果.
Also, the findings in this study found that various scales used to operationalise the different constructs were appropriate to tap respective consumer behaviour, namely, consumer involvement, brand status, brand attitude and WTP. In fact, all the internal reliability coefficients achieved 0.8 or above, well above Hairs et al.’s (2006) 0.6 criteria (see Tables I to IV). Such high internal reliability indicated high internal consistency among the items used in respective scales.
同时,研究结果发现,用于操作不同构念的各种等级体系,很适合用于采集具体的消费者行为,如消费者介入、品牌定位、品牌态度及WTP.实际上,所有的内在信度系数都达到0.8或更高,大大高于2006年Hairs 与伙伴的0.6 准则( 参阅表格1至4).这么高的内在信度表明等级体系所采用的项目有很高的内部一致性.
Furthermore, this study added to the extant consumer literature by exploring consumer behaviour from a brand perspective using brand stimuli to tap consumers’ responses to the four selected fashion clothing brands, Calvin Klein, Esprit, Giordano and Yishion. These four brands are all present in China but with very different branding strategies targeting different market segments and therefore, to a large extent, representing a competitive landscape of the fashion clothing market in China – a broad spectrum of fashion brand positioning from mass low price segment such as the local affordable brand Yishion to premium high price segment such as the imported luxury brand Calvin Klein.
此外,本研究还增加用于消费者的宣传册子,从品牌的角度探讨消费者行为；这是通过利用四个品牌,卡尔文克莱恩、埃斯普利特、佐丹奴及以纯作为刺激源来汲取消费者反应.该四个在中国的品牌针对个别的市场区间都拥有自己的品牌战略,因此,在很大程度上,它们代表中国时尚服装市场广阔的竞争情势,从群众廉价区,例如不太昂贵的本地品牌“以纯”,到高价区域如进口的豪华品牌“卡尔文克莱恩”.
Importantly, this study expanded our current understanding of a growingly important consumer segment – the Generation Yadults aged 18-25. As a matter of fact, the Chinese Generation Y segment is estimated to have about 200 million consumers (Stanat, 2006), a considerable business opportunity for many multinational corporations competing in the marketplace of China (Arora, 2005; McEwen, 2005).
重要的一点是本研究使我们对18至25年龄段的Y族一代,加深了对这部分日益重要的消费群体现有的了解.其实,中国的Y族一代估计有2亿人（Stanat, 2006年文献）,对许多在中国市场竞争的跨国公司来说,这是一块不小的商机（Arora, 2005年、McEwen,2005年）.
The findings of this study provide an insight into the Gen Y Chinese adult consumer revealing that Gen Y respondents who scored high in consumer involvement ratings would perceive those premium brands as status brands and, in general, would hold a positive attitude towards those brands. These consumers appear to be more willing to pay extra for a status brand or a brand of which they hold positive attitudes.
本研究成果使我们对Y族一代成年消费者有深刻的见解；那些在消费者介入评分得到高分的调查回答者,他们认为高级品牌是象征地位的品牌,而且,对这些品牌一般上都持有积极的态度.这群消费者似乎愿意为象征地位的品牌或他们积极认可的品牌多付钱.
因此,本研究对消费者介入方面的课题扩大对消费者行为现有的理解,并将重点放在中国----一个正在吸引跨国企业大量商业资源的日益重要市场,也是全球学者研究的重点.总体来说,本研究所发展的理论为采集与品牌,特别是与服装品牌有关的消费者行为提供额外的观点.
本研究将品牌定位及品牌态度这两个与品牌相关的消费者反应,作为对一个重要的市场概念、消费者介入及一个终极消费者反应先例------支付高价意愿（WTP）的假设结果.
Also, the findings in this study found that various scales used to operationalise the different constructs were appropriate to tap respective consumer behaviour, namely, consumer involvement, brand status, brand attitude and WTP. In fact, all the internal reliability coefficients achieved 0.8 or above, well above Hairs et al.’s (2006) 0.6 criteria (see Tables I to IV). Such high internal reliability indicated high internal consistency among the items used in respective scales.
同时,研究结果发现,用于操作不同构念的各种等级体系,很适合用于采集具体的消费者行为,如消费者介入、品牌定位、品牌态度及WTP.实际上,所有的内在信度系数都达到0.8或更高,大大高于2006年Hairs 与伙伴的0.6 准则( 参阅表格1至4).这么高的内在信度表明等级体系所采用的项目有很高的内部一致性.
Furthermore, this study added to the extant consumer literature by exploring consumer behaviour from a brand perspective using brand stimuli to tap consumers’ responses to the four selected fashion clothing brands, Calvin Klein, Esprit, Giordano and Yishion. These four brands are all present in China but with very different branding strategies targeting different market segments and therefore, to a large extent, representing a competitive landscape of the fashion clothing market in China – a broad spectrum of fashion brand positioning from mass low price segment such as the local affordable brand Yishion to premium high price segment such as the imported luxury brand Calvin Klein.
此外,本研究还增加用于消费者的宣传册子,从品牌的角度探讨消费者行为；这是通过利用四个品牌,卡尔文克莱恩、埃斯普利特、佐丹奴及以纯作为刺激源来汲取消费者反应.该四个在中国的品牌针对个别的市场区间都拥有自己的品牌战略,因此,在很大程度上,它们代表中国时尚服装市场广阔的竞争情势,从群众廉价区,例如不太昂贵的本地品牌“以纯”,到高价区域如进口的豪华品牌“卡尔文克莱恩”.
Importantly, this study expanded our current understanding of a growingly important consumer segment – the Generation Yadults aged 18-25. As a matter of fact, the Chinese Generation Y segment is estimated to have about 200 million consumers (Stanat, 2006), a considerable business opportunity for many multinational corporations competing in the marketplace of China (Arora, 2005; McEwen, 2005).
重要的一点是本研究使我们对18至25年龄段的Y族一代,加深了对这部分日益重要的消费群体现有的了解.其实,中国的Y族一代估计有2亿人（Stanat, 2006年文献）,对许多在中国市场竞争的跨国公司来说,这是一块不小的商机（Arora, 2005年、McEwen,2005年）.
The findings of this study provide an insight into the Gen Y Chinese adult consumer revealing that Gen Y respondents who scored high in consumer involvement ratings would perceive those premium brands as status brands and, in general, would hold a positive attitude towards those brands. These consumers appear to be more willing to pay extra for a status brand or a brand of which they hold positive attitudes.
本研究成果使我们对Y族一代成年消费者有深刻的见解；那些在消费者介入评分得到高分的调查回答者,他们认为高级品牌是象征地位的品牌,而且,对这些品牌一般上都持有积极的态度.这群消费者似乎愿意为象征地位的品牌或他们积极认可的品牌多付钱.