read this article about Volvo cars.Then choose the correct a
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read this article about Volvo cars.Then choose the correct answer to the questions below.
The Essential Volvo
In 1915 VOLVO was established as the trade name of the Svenska Kullagerfabriken,Whose motor car company was formed in 1927.
In the 1920s and 1930s Volvo was not influenced by design outside Sweden.In 1939,however,the PV36 Carioco was launched.This car,named after a Latin American dance,was the first which was American in style.The decision to use American style paid off in the 1950s,When people in the United states started buying Volvos.The first big-selling model was the PV444 of 1947.Although it was nearly 10 years old when it was launched in the States,it was popular because it was so different from American cars which changed every year.Volvo launched the Amazon in 1957.It was the first clearly safety-consicous Volvo and the first production car in the world to feature safety belts as standard.Safety features of Volvos became important in marketing.In the 1960s,the company introduced the P1800 sports car.This was the car used in The Saint,the British TV series that proved to be the most effective advertising campaign Volvo ever had.Over 50% of total production of this car was sold in USA.Today the USA is still Volvo's largest market.
1.What year was Volvo cars created as a company?
A.1915 B.1927 C.1939 D.1945
2.The PV36 Carioco took its name from?
A.an American style B.an American city
C.a American film star D.a Latin American dance
3.Although it was 10 years old when launched in the USA,the PV444 was popular because?
A.its design stayed the same
B.its design changed every year.
C.it was old D.it was classical
4.The Amazon was the first production car to
A.be safety conscious
B.feature safety belts as standard.
C.be marketed as a safe car.
D.be marketed as a valued car.
5.The P1800 sports car was successful because?
A.it featured in a TV series B.a film star owned one
C.it had an effective advertising campaign
D.it had a effective promotion
The Essential Volvo
In 1915 VOLVO was established as the trade name of the Svenska Kullagerfabriken,Whose motor car company was formed in 1927.
In the 1920s and 1930s Volvo was not influenced by design outside Sweden.In 1939,however,the PV36 Carioco was launched.This car,named after a Latin American dance,was the first which was American in style.The decision to use American style paid off in the 1950s,When people in the United states started buying Volvos.The first big-selling model was the PV444 of 1947.Although it was nearly 10 years old when it was launched in the States,it was popular because it was so different from American cars which changed every year.Volvo launched the Amazon in 1957.It was the first clearly safety-consicous Volvo and the first production car in the world to feature safety belts as standard.Safety features of Volvos became important in marketing.In the 1960s,the company introduced the P1800 sports car.This was the car used in The Saint,the British TV series that proved to be the most effective advertising campaign Volvo ever had.Over 50% of total production of this car was sold in USA.Today the USA is still Volvo's largest market.
1.What year was Volvo cars created as a company?
A.1915 B.1927 C.1939 D.1945
2.The PV36 Carioco took its name from?
A.an American style B.an American city
C.a American film star D.a Latin American dance
3.Although it was 10 years old when launched in the USA,the PV444 was popular because?
A.its design stayed the same
B.its design changed every year.
C.it was old D.it was classical
4.The Amazon was the first production car to
A.be safety conscious
B.feature safety belts as standard.
C.be marketed as a safe car.
D.be marketed as a valued car.
5.The P1800 sports car was successful because?
A.it featured in a TV series B.a film star owned one
C.it had an effective advertising campaign
D.it had a effective promotion
1.A
2.D
3.B
4.B
5.C
2.D
3.B
4.B
5.C
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