英语翻译From an international marketing point of view,a single i

英语翻译
From an international marketing point of view,a single instrument to measure decision-making styles that is applicable to many different countries would be desirable because such an instrument could be used to identify similarities and differences in consumer decision making between countries and could enhance comparability.To date,however,there is no single accepted decision-making typology.There is evidence that decision-making styles can vary across cultures,but it is not known how they vary across all cultures,not even those markets that can represent major export opportunities.Thus far,the CSI has been applied to seven countries:the U.S,Korea,New Zealand ,Greece,India,the United Kingdom,and China.However,Rosenthal and Rosnow suggest that a study needs to be replicated at least fifteen times before results can be generalized,indicating that additional work on the CSI is necessary.
Unfortunately ,one major issue with Sproles and Kendall’s CSI relates to its generalizability,as the original study used U.S.high school students to establish the reliability and validity of the instrument.The original authors acknowledged that their results could noe be generalized to all cousumers,particularly to adults,as student samples are not representative of the general population,nor can they be generalized in a cross-cultural context as the results are not representative of their respective cultures.Despite these limitations,most subsequent studies have continued to use students from the following countries:Korea ,New Zealand,Greece,U.S ,India,the United Kingdo,and China.

“购物决策风格量表”(Consumer Style Inventory 消费者决策型态问卷)
“多维消费者决策型态”
消费者决策型态问卷（多用）
消费者型态题库
从国际营销的观点来看,一种适于测定不同国家决策型态的仪器是迫切需要的,因为这样的仪器能用于鉴定国家之间消费者决策的异同,并能增加可比性.然而,至今没有一种被普遍认可的决策类型学.有证据表明决策类型在跨文化之间可能变化较大,但不知道它们如何在跨文化之间变化,甚至市场也不能代表主要出口动向.因此,购物决策风格量表已经在7个国家得到应用：美国、韩国、新西兰、希腊、印度、大不列颠及北爱尔兰联合王国和中国.然而Rosenthal和Rosnow建议在结果可被普遍化之前一个研究至少要重复15次,这说明消费者决策型态问卷之外的其他工作也是必要的.
不幸的是,Sproles和Kendall的消费者决策型态问卷的一个主要论题和其普遍化有关,例如最初的研究仅用美国高校学生作为模拟对象来建立该仪器的可靠性和有效性.最初的作者们承认他们的结果不能推广到所有消费者尤其是成年人,在学生中抽样既不能代表普遍的人口群体也不能推广到跨文化领域里,因为这些结果不能代表各自的文化.尽管有这些缺陷（限制）,多数此后的研究继续使用下列国家的学生作为问卷调查对象：韩国、新西兰、希腊、美国、印度、大不列颠及北爱尔兰联合王国和中国.