英语翻译Choice based conjoint data will allow the marketing plan
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英语翻译
Choice based conjoint data will allow the marketing plan to specify not only the top
line financial numbers but will also translate that data into a language which is
operationally useful.For example,the research could benchmark the performance
required on the attributes that really matter in the customers’ buy/do not buy decision.As a result,the marketing plan would properly provide strategic and operational direction for the rest of the firm.Our study,for example,demonstrated clear implications for supply chain management (time based attributes) and purchasing(quality and availability based attributes).
Choice based conjoint data will allow the marketing plan to specify not only the top
line financial numbers but will also translate that data into a language which is
operationally useful.For example,the research could benchmark the performance
required on the attributes that really matter in the customers’ buy/do not buy decision.As a result,the marketing plan would properly provide strategic and operational direction for the rest of the firm.Our study,for example,demonstrated clear implications for supply chain management (time based attributes) and purchasing(quality and availability based attributes).
基于联合数据的选择会使这个市场计划不仅能详细解释财务数字线,还会将数据译成可操作的语言.举例来说,本研究可对在消费者购买与否的决定中起关键作用的因素所要求的表现定基准.因此,市场计划会为企业其他部分提供战略性的并可操作的指导.我们的研究清晰地展示了供应链管理(时间导向因素)和购买行为(质量和可用性导向因素).
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