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英语翻译Begin by reviewing the basicsThe basic essentials of mar

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英语翻译
Begin by reviewing the basics
The basic essentials of marketing and advertising are defining your products or services and matching them up with customers who will benefit by using those products or services.These customers are generally referred to as your "target market." The people most likely to buy your product because they fit a profile of your ideal customer.
To begin,make a list of every product and service you offer.If you own a hardware store you don't need to list every nut and bolt.Use category listings if individual products are too numerous to list.Next what are the benefits of each product or category?The benefits should suggest a type of person or persons who should like this product.What is their age group?Male or female?Education?Income?Lifestyle?You're product benefits should appeal to some of these groups.
Next try to construct a profile of your ideal customer for each product.(See:Target Marketing:Who They Are; How To Find Them) which will give your some guidelines for doing this.In addition,if you are a small town or small market business; (See:How To Find The Real Target Market In A Small Town).
英语翻译Begin by reviewing the basicsThe basic essentials of mar
从基础开始
市场营销和广告得基本要点就是定位你的产品或服务,并让它们迎合消费者的需求.这些消费者可以被认为是你的目标市场.当你的产品正是你的理想客户想要的,他们就很有可能购买.
首先,将你提供的产品和服务列一份清单.如果你拥有的是一个硬件商店,你并不需要把所有零碎都罗列上来.如果数目众多,就使用分类列表的方法.然后附上各个产品或种类的特点,以及他们所适宜的客户.他们是哪个年龄阶段?男或女?教育情况?收入?生活方式?你的产品需要具有对这些客户有吸引力的特点.
然后,试着为你的产品找到一些理想的客户.(详见:目标营销:他们是谁;怎么找到他们)这会给你一些线索.另外,如果你是在一个小镇或小市场做生意;(详见:怎样在小镇上找到真正的目标市场).