英语翻译7.Internet Marketing StrategyA very important activity o

英语翻译
7.Internet Marketing Strategy
A very important activity of the e-commerce initiative is its marketing and promotion.Opening up an e-commerce web site is rather like setting up shop at a place at which nobody knows.It is not enough just to register with search engines.Instead,it is necessary to have an aggressive marketing campaign to make the target market aware of what the company has to offer.Based on the articles in E-commerce Times,I summarize 2 important e-commerce Marketing strategies as follows:
1.Online Advertising
Targeting the right people at the right time is a key strategy in increasing sales and opening markets.
Investing money in advertising campaigns and banners can successfully build a business if targeted correctly.The best Internet marketing strategy involves targeting markets where potential buyers surf the net.
For example,Google and one of its partners - Amazon.com have tied the knot in a deal designed to expand Google's advertising presence and give Amazon.com users greater access to products not listed on the e-tailer's site.For Google advertisers,it means access to a large amount of new traffic in the form of users who browse the Amazon site.[24]
2.Website Promotion
A successful marketing strategy aims at targeting potential clients and customers who are offline as well as online.Website promotion can take many forms.An interesting email proposal or newsletters are also ways of achieving top results and rankings.However,consumers may be tired of receiving lots of email every day.In this situation,email promotion is not helpful for consumers to make decision.Successful marketers have to refine their e-mail blasts to a point at which recipients are not only willing,but also happy,to receive their missives.
According to Regan’s article:“Building a Better E-Mail Blast” in E-Commerce Times,savvy online marketers say a few basic ingredients can create e-mail campaigns that succeed every time as follows:[25]
The first is permission,which can be obtained indirectly by purchasing e-mail marketing lists that consumers at some point agreed to be part of.However,it is far better to obtain permission directly.The second vital ingredient is relevance:Spam is,by definition,a message that someone does not want to receive,regardless of who sent it.Another key is to think of e-mail marketing campaigns not as blasts or even batches,but as one-on-one communications between a brand and each individual consumer.Analysts recommend that a company always begin by evaluating whether its message is important enough to warrant taking some of a consumer's valuable time.
Some typical promotion includes free shipping or discount.

我亲自翻译的哦,有些是根据大体意思翻译的,请你再仔细检查一遍……
7.Internet Marketing Strategy
7.网络营销策略
A very important activity of the e-commerce initiative is its marketing and promotion.Opening up an e-commerce web site is rather like setting up shop at a place at which nobody knows.It is not enough just to register with search engines.Instead,it is necessary to have an aggressive marketing campaign to make the target market aware of what the company has to offer.Based on the articles in E-commerce Times,I summarize 2 important e-commerce Marketing strategies as follows:
电子商务创造性的非常重要的活动是它的营销和推广.开设一个电子商务网站就像在一个没人知道的地方开店一样.只向搜索引擎注册是不够的.相反,有必要用主动的营销活动使目标市场意识到公司能提供什么.基于电子商务时代杂志中的文章,我总结了下面2个重要的电子商务营销策略.
1.Online Advertising
Targeting the right people at the right time is a key strategy in increasing sales and opening markets.Investing money in advertising campaigns and banners can successfully build a business if targeted correctly.The best Internet marketing strategy involves targeting markets where potential buyers surf the net.For example,Google and one of its partners - Amazon.com have tied the knot in a deal designed to expand Google's advertising presence and give Amazon.com users greater access to products not listed on the e-tailor’s site.For Google advertisers,it means access to a large amount of new traffic in the form of users who browse the Amazon site.[24]
1.在线广告
增长销售和打开市场的关键策略是在合适时间找到合适的目标人群.如果目标正确在广告活动和标语上投资可以成功地建立起生意.最好的网络营销策略包括对准那些潜在购买者会上网的市场.例如,Google和它的伙伴之一Amazon.com在一个交易里联合起来,这个交易是为了扩大Google的广告范围并且让Amazon.com用户可以看到更多没有列在网站上的商品.对于Google广告商来说,这意味着它们可以因用户浏览Amazon得到大量新的浏览量
2.Website Promotion
A successful marketing strategy aims at targeting potential clients and customers who are offline as well as online.Website promotion can take many forms.An interesting email proposal or newsletters are also ways of achieving top results and rankings.However,consumers may be tired of receiving lots of email every day.In this situation,email promotion is not helpful for consumers to make decision.Successful marketers have to refine their e-mail blasts to a point at which recipients are not only willing,but also happy,to receive their missives.According to Regan’s article:“Building a Better E-Mail Blast” in E-Commerce Times,savvy online marketers say a few basic ingredients can create e-mail campaigns that succeed every time as follows:[25]
2.网站推广
一个成功的营销策略应着眼于对准那些潜在的用户和顾客不论是否在线.网站推广可以是任何形式.一个有趣的邮件提议或者时事通讯也是达到最好结果的方法.然而消费者可能会对每天的大量邮件感到疲倦.在这种情况下,电子邮件对消费者的决定没有用处.成功的营销者应当精简邮件使接受者不仅愿意而且很高兴地接受信件.根据Regan在电子商务时代中的文章：“建立更好的电子邮件风暴”,精明的网络营销者说了一些基本的邮件运动并且每次都成功的元素.如下：
The first is permission,which can be obtained indirectly by purchasing e-mail marketing lists that consumers at some point agreed to be part of.However,it is far better to obtain permission directly.The second vital ingredient is relevance:Spam is,by definition,a message that someone does not want to receive,regardless of who sent it.Another key is to think of e-mail marketing campaigns not as blasts or even batches,but as one-on-one communications between a brand and each individual consumer.Analysts recommend that a company always begin by evaluating whether its message is important enough to warrant taking some of a consumer's valuable time.Some typical promotion includes free shipping or discount.
首先是许可,可以通过购买消费者某种程度上同意的电子邮件营销清单而间接得到.然而,直接得到许可更好.第二个重要元素是相对的：兜售信息,其定义是不管谁发送的而人们不想接受的信息.另一个关键点是不要把电子邮件运动当作风暴而是一对一的一个品牌和消费者之间的对话.分析家推荐公司总是一开始就评估它们的信息是否足够终于使消费者花费宝贵的时间.一些典型的推广包括免费运输或折扣.