英语翻译要求:语言简单易懂 意思表达明确vi最早出现在美国,在其"汽车文化"带领之下产生的概念.当时高速公路网已经形成,

英语翻译
要求:语言简单易懂 意思表达明确
vi最早出现在美国,在其"汽车文化"带领之下产生的概念.当时高速公路网已经形成,对道路的交通标志提出了新的要求,为适应高速行车和复杂的行车路径,出现了统一而简洁的交通识别符号.美国的市场学家将此理念转移到商业传播上,认为消费者恰如高速行驶的司机,需要有简练统一的符号去抓住消费者（及一切相关的受众）的注意.此后这种标准符号系统的思想开始广泛运用到各种公众场合.
50年代中期,美国IBM公司在其设计顾问：“透过一些设计来传达IBM的优点和特点,并使公司的设计在应用统一化”的倡导下,首先推行了CI设计.60年代初美国一些大中型企业纷纷将能够完整树立和代表形象的具体要素是作为一种企业经营战略,并希望它成为企业形象传播的有效手段.它包含了企业形象向各个领域渗透的整个宣传策略与措施,这种完整的规划与设计在经过相当长的一段时间后被人们广泛认知并正式冠以企业形象识别系统的名称.70年代CI理论引入日本,少数有远见的企业先行导入CI,并逐渐产生了功效.进入80年代,中国南方一些企业也开始CI尝试.广东太阳神集团被认为是中国最早导入CIS的企业,通过视觉元素的展现,较好的体现了企业经营理念和经营风格.1988年CIS传入我国改革前沿广东地区.以广东太阳神集团有限公司导入CI为标志,我国企业进入CI新时期.随后在我国沿海地区及广大内地推广开去,包括中国电信、中国建行、大庆石油管理局等大型国企导入CI战略,将“中国CI”推向一个新的高潮
什么是 CIS
CI 作为一个企业的识别系统通常包括 MI 理念识别 、 BI 行为识别 、 VI 视觉识别三方面的内容.
1 、理念识别 :理念识别是企业识别系统的核心.它不仅是企业经营的宗旨与方针,还应包括一种鲜明的文化价值观.对外它是企业识别的尺度,对内是企业内在的凝聚力.

Vi first appeared in the United States,in its "car culture" under the concept of lead.At that time,highway network has been formed,the road traffic signs put forward new demands in order to meet the complex and high speed traffic lane road,there has been a unified and simple identification of traffic symbols.U.S.market this concept of Jurists transferred to the commercial dissemination that consumers just as the driver of high-speed traffic,the need for simple and unified symbols to seize the consumers (and all relevant audiences) attention.After this standard symbol of the ideological system widely used in various public occasions.
In the mid-1950s,IBM of the United States in its design consultant:"Through designed to convey some of the advantages and features of IBM,and the company's design in the application of reunification" of the proposal,first introduced the CI design.In the early 1960's the United States have a number of large and medium-sized enterprises will be able to establish a complete and representative image of the specific elements as a business strategy,and hope that it become a corporate image of the effective means of communication.It contains a corporate image to the infiltration of various areas throughout the publicity strategy and measures,which complete the planning and design after a fairly long period of time after it was widely acknowledge and formal corporate image recognition system called the name.CI theory of the 1970s into Japan,a few visionary company of CI first,and gradually produced effectiveness.In the 1980's,southern China,some enterprises have begun to try to CI.Guangdong Apollo Group is considered China's earliest introduction of the CIS enterprises,through the display of visual elements,better reflects the business philosophy and management style.1988 CIS into the forefront of China's reform and the Guangdong region.Guangdong Apollo Group Limited of CI as a sign,the CI China's enterprises to enter the new era.China's coastal regions and then disseminate to the broad masses of the Mainland,including China Telecom,China Construction Bank,Daqing Petroleum Administration Bureau,and other large state-owned enterprises into CI strategy,the "China CI" to a new climax
What is the CIS?
CI as an enterprise recognition system usually includes identification concept MI,BI behavior recognition,visual recognition VI three aspects.
1,philosophy identification:the idea is to identify the core of enterprise recognition system.It is not only the purpose of business principles,and should also include a distinctive cultural values.It is external recognition of the scale enterprises,domestic enterprises internal cohesion.