英语翻译A big misconception is that hosted CRM is designed for l

英语翻译
A big misconception is that hosted CRM is designed for larger operations.The prevailing view has been that if a company is small,its processes are simpler.
That assessment could not be further from the truth,said Boise."[Small businesses] think they need fairly specialized solutions that only a customized or home-grown desktop software tool can provide.That's not so."
Head Start with Office Apps
One compelling reason for small business to switch to hosted CRM might well be their reliance on Microsoft Office products.Many hosted-CRM vendors are designing tie-ins to Office components,such as e-mail,address books,word processing,and spreadsheets.
It doesn't hurt that Microsoft itself has gotten into the act.
"Microsoft's 3.0 CRM release will become a prominent driving force toward hosted CRM products for small businesses," said Boise."Workers in small companies are already familiar with the Office interface."
He offered a prediction:"We will see more integration and a shift away from ad hoc software to hosted applications that offer Office integration."
Options To Consider
CIOs considering a move from in-house to hosted CRM have to weigh a number of considerations besides integration with Office.A potential stumbling block is the level of technical sophistication of the I.T.staff,and whether they need further training to handle different CRM software.
One factor in a hosted system's favor is turn-around time.CRM projects often need quick results to meet specific marketing goals.In cases where speed becomes the driving force,CIOs often can get a hosted application tethered to their companies' computers much more quickly than purchasing,installing,and troubleshooting an out-of-the-box CRM product.
"So the vice president of sales or marketing will often become key to the decision to use hosted or in-house CRM," said Boise."Usually,hosted is chosen when a very fast marketing solution is needed."
In addition,"renting" a CRM product is often more cost-effective than "buying" software outright,and the hosted CRM service can be terminated when the project is completed.
A third consideration is the bandwidth available to the in-house computers.If the network in a small business is not adequate,the benefits of customizing and integrating a hosted CRM product might not justify the expense.
It is a dwindling concern,though."High-speed or broadband networks are now common," said Jonathan Eunice,principal I.T.advisor for Illuminata."Server operating systems are highly scalable and ready to support thousands or tens of thousands of clients."

大误解是,被主持的CRM 被设计为更大的操作.的战胜的看法是如果公司小,它的过程更加简单.评估不能是进一步从真相,说Boise ."[Small 企业] 认为他们需要一个只定制的或家种的桌面软件工具可能提供相当的专业解答.That's 不是so." 占先与办公室Apps 小企业的一个□制原因对开关对被主持的CRM 也许涌出是他们的对微软办公系统产品的信赖.许多被主持CRM 的贩卖者设计搭卖对办公室组分,譬如电子邮件,地址本,文字处理,和报表.它doesn't 伤害,微软进入行动."Microsoft's 3.0 CRM 发行将成为突出的驱动力往被主持的CRM 产品为小企业," 前述Boise ."Workers 在小公司中已经通晓办公室interface." 他提供了一个预言:"We 将看更多综合化和一个转移从特别软件对提供办公室integration." 的被主持的应用; 选择考虑 CIOs 考虑移动从in-house 对被主持的CRM 必须斟酌一定数量的考虑除综合化以外与办公室.一个潜在的绊脚石是I.T.职员的技术优雅的水平,和是否他们需要进一步训练处理另外CRM 软件.一个因素在被主持的system's 厚待是归航时间.CRM 项目经常需要快的结果实现具体营销目标.在速度成为驱动力处,CIOs 可能经常得到一种被主持的应用被束缚对他们的companies' 计算机迅速比购买,安装,和解决困难这箱子CRM 产品."So 销售或行销的副总统经常将变得关键对决定对用途被主持的或机构内部的CRM," 前述Boise ."Usually,主持被选择当一种非常快速的营销解答是needed." 另外,"renting" CRM 产品比"buying" 经常有效的; 软件彻底,和被主持的CRM 服务可能被终止当项目被完成.第三考虑是带宽可利用对机构内部的计算机.如果网络在一个小企业不是充分的,定做和集成一个被主持的CRM 产品的好处也许不辩解费用.这是减少的关心,虽则."High 速度或宽频带网现在是共同性," 前述乔纳森Eunice,主要I.T.顾问为Illuminata ."Server 操作系统高度可升级和准备好支持数以万计或成千上万clients."