英语翻译The Way People Shop For over 20 years,Paco Underhill has

英语翻译
The Way People Shop
For over 20 years,Paco Underhill has been studying the way we shop in the same way that naturalists studying animals in the wild.For him,the shop is the natural habitat of human beings.
Over years of study,Paco Underhill has discovered that people act in predictable ways when they are shopping.Successful shops adapt themselves to these babits.For instance,people tend to turn to the right when they enter shops and need space to slow down.That is why there is often an empty space just inside a shop door giving people a chance to make themselves at home.
Men and women shop in different ways.Men like to decide what they want before they shop.then they go strainght out and get it without buying anything else.Seventy-five percent of men who try clothes on buy them straingt away.Only 35percent of women do the same.Men also prefer not to shop assistants.
Women enjoy the shopping experience more.They will shop first and decide what they want later,trying different things out along the way.Women also like to take their time.A shopping trip that takes a man and women one hour will take two women three hours.Paco Underhill recommends that shops provide "nurseries" for men,with video games and a TV tuned to a sports channel.The women can then shop in peace while the men play.
According to Paco Underhill,there differences can be traced to the "hunter-gatherer" period of history .Men were hunters.They focused on stalking animals and then killing them.Women gathered wild vegetables and fruits.They needed to be patient,to talk to each other and to cover as much ground as possible.
Every modern city has its shopping area,And the shops are full of modern,hi-tech goods.But the people shopping are behaving in the same way that their ancestors did forty thousand years ago.

20多年来,Paco Underhill一直像营养学家研究野生动物那般研究着人们购物的方式.于他而言,商店就是人类的自然栖息地.经过多年研究,他发现人们是以一种可预见的方式去购物的.经营有道的商店就会去顺应人们的这种行为习惯.比如说,人们大多习惯在进商店后往右走,然后需要一个空间放慢速度,这也就是为什么通常在商店进门处会有一块空地让顾客觉得像在家一样的感觉.男人和女人的购物方式不同.男人是在购物之前就已经决定想要什么,接着,买到了立马就走,也不买其他什么东西.有75%的男人会试了衣服就买,而对于女人只有35%的人会这么做.男人也不太喜欢购物时有店员在一旁跟随.女人比较会享受购物的经历,她们总是先去逛了商店再决定想要买什么,一路上试着各种不同的商品.女人很愿意花大把时间在购物商.一次购物的过程对一男一女来说可能需要一小时的话,那两个女人结伴同去就会花去3个小时.Paco建议商家可以专门为男人们开辟一块类似“幼儿园”般的休息处,有电动游戏玩还有调到体育频道的电视机.这样,女人就可以在男人游戏时安心的购物.按Paco的说法,男女之间这样的区别可以追溯到“原始狩猎族”的时期.男人作为猎人,专心追踪捕杀猎物,而女人就去采摘蔬菜水果,这需要她们的耐心,彼此间聊天,然后去到尽可能大范围的地方找蔬果.每一个现代化的城市都会有它自己的购物区域,那儿的商店摆满了时髦的高科技的商品.然而,人们呢仍然在以4000年前他们的祖先一样的方式在购物.