英语翻译Emergence of Electronic Single-Source Sales Channels The

英语翻译
Emergence of Electronic Single-Source Sales Channels
The emergence of electronic single-source sales channels can presently be observed within industry and is well described in the popular business press and trade journals.Little,however,is being reported with regard to the larger picture of the developments,i.e.,the overall expansion of electronic markets.We would like to offer several explanations:
1.Impact of interorganizational value chains.Firms readily envision opportunities in electronic interorganizational value chains for improving their respective competitiveness.Thus they choose hierarchical arrangements rather than lower cost market transactions with less control of the factors noted above.In an effort to integrate supply chains electronically,buyer-supplier links such as electronic data integration transactions produce inventory and coordination savings for large purchasers and the suppliers,in turn,are forced to accommodate.Well- known examples depicting this development can be found with Wal-Mart's supply chain,as well as in the relationship with auto manufacturers and their suppliers.Single-source sales channels for travel agencies such as Rosenbluth Travel have expanded their business through agency partnerships in countries where they share a common process and database for tracking customers around the world.In this fashion Rosenbluth can provide them with the lowest prices and emergency services (Miller et al.,1993).This travel agency then is an example of the last evolutionary stage predicted for electronic single-source sales channels,a shared data base between partners.
2.Fear of profit margin deterioration.Firms can be expected to be very cautious about giving up their single-source sales channel profit margins,at least until a virtual market has clearly been created with enough participants to force their entry.This is especially the case when an oligopoly of relatively large firms controls a market in which each would risk sizable market share and profit margin in an electronic market.In the case of electronic markets for travel reservation systems,there is evidence that the profits of former sales channels (the airlines) are drastically reduced,while the profits of the market maker (e.g.,SABRE,APOLLO) remain high.

出现的电子单源遥感的销售渠道
出现的电子单源遥感的销售渠道可以被观察到,目前是在行业中描述的新闻和贸易刊物的生意.小,然而,据报道方面的发展更大的画面,即电子市场的全面扩展.我们愿意提供几种解释.
1.没有任何价值的影响链.公司在电子间容易想象的机会提高各自价值链的竞争力.因此他们选择层次的安排而不是更低成本的市场交易的控制因素少提到过.以集成供应链电子、买卖公司等环节的电子数据集成与协调生产库存的交易为大型采购商储蓄以及供应商,反过来,被迫适应.著名的例子描述这种发展可发现与沃尔玛的供应链,以及他们之间的关系和汽车制造商和供应商.单源遥感的销售渠道,为旅行社如Rosenbluth旅行已经扩大了他们业务代理合作伙伴在一些国家有他们共享一个共同的过程和数据库管理系统的跟踪客户遍布世界各地.用这种方式,Rosenbluth可以为他们提供最低的价格和紧急服务(米勒等,1993).该旅行社就只是一个例子,最后演化阶段,电子单源遥感的销售渠道,共享数据基地合作伙伴.
2.恐惧的利润下降.公司可以将会非常谨慎的放弃他们的销售渠道的利润率,单个来源至少在一个虚拟市场参与者显然被创造足够的入口.这是尤其如此一个寡头控制的公司有较大的市场风险相当大的市场份额就和利润在电子市场.在电子市场为旅行预订系统,有证据表明,利润的航空公司的销售渠道(前),虽然利润大幅减少市场制造者(如剑,阿波罗)仍然很高.