英语翻译The concept of brand loyalty has been extensively discus

英语翻译
The concept of brand loyalty has been extensively discussed in traditional
marketing literature with the main emphasis on two different dimensions of
the concept:behavioral and attitudinal loyalty.Oliver (1997) has presented
a conceptual framework of brand loyalty that includes the full spectrum of
brand loyalty based on a hierarchy of effects model with cognitive,
affective,conative (behavioral intent),and action (repeat purchase
behavior) dimensions.A definition integrating this multidimensional
construct has been given (Oliver,1999) as:"a deeply held commitment to
rebuy or repatronize a preferred product/service consistently in the future,
thereby causing repetitive same-brand or same brand-set purchasing,
despite situational influences and marketing efforts having the potential to
cause switching behavior." The concept of e-loyalty extends the traditional
brand loyalty concept to online consumer behavior.Although the
underlying theoretical foundations of traditional brand loyalty and the
newly defined phenomena of e-loyalty are generally similar,there are
unique aspects of it in the area of Internet based marketing and buyer
behavior.Schultz (2000) describes customer/brand loyalty in cyberspace
as an evolution from the traditional product driven,marketer controlled
concept towards a distribution driven,consumer controlled,and
technology-facilitated concept.In addition,e-loyalty also has several
parallels to the “store loyalty” concept (Corstjens & Lal,2000)such as
building repeat store visiting behavior as well as the purchase of established
brand name items in the store.As extensively discussed in Schefter and
Reichheld (2000),e-loyalty is all about quality customer support,on-time
delivery,compelling product presentations,convenient and reasonably
priced shipping and handling,and clear and trustworthy privacy policies.
The sections that follow illustrate the similarities and differences between
traditional brand loyalty and e-loyalty.
Attitudinal Loyalty
The traditional conceptualization of attitudinal brand loyalty includes
cognitive,affective,and behavioral intent dimensions.Conventional brand
loyalty development efforts have relied substantially on brand image
building through mass media communications.In e-marketplaces,
however,database technology makes it possible to put more emphasis on
the cognitive dimension by offering customized information.As for
strengthening the affective dimension,in e-loyalty the roles of trust,
privacy,and security come into sharper focus.

老实说我是用软件的,不知道怎么样,我想也许有些能帮上你就复制过来了,我英语不好,见谅!
品牌忠诚的概念已被广泛讨论了传统市场营销的主要强调文学的两种不同的维度概念:行为、态度的忠诚.奥利弗(1997)呈现了一个概念框架对品牌忠诚,包括全谱品牌忠诚度的影响的基础上的一个层次模型和认知,情感的、conative行为意图)(和行动(重复购买行为)尺寸.整合这一定义多维概念已经指定(奥利弗,1999)为:“一个深信不疑的承诺rebuy或repatronize优先的产品/服务始终在未来,造成重复same-brand或同一brand-set采购,尽管依情况而定的影响和营销努力有潜力引起交换行为.”e-loyalty的概念延伸传统的品牌忠诚的概念到网络消费者的行为.虽然潜在的理论基础和传统的品牌忠诚度新概念的e-loyalty现象通常是相似的,有了独特的方面的东西在该地区的基于互联网的营销和买家行为.舒尔茨(2000)描述了客户/品牌忠诚于网络空间作为一个由传统演变产品驱动,有一手的控制一个分配观、消费质量控制,驱动技术辅助的概念.此外,e-loyalty也有好几个
"商店与忠诚”的概念(Corstjens和拉尔,2000)等重复存储访问行为建设以及购买的建立在店里名牌物品.在Schefter广泛讨论,作为Reichheld(2000),e-loyalty全是关于质量的客户支持,准确的交货,令人信服的产品介绍,方便、合理定价,运输和搬运,并明确的、可信赖的隐私政策.这部分说明的遵循的相似和不同之处传统的品牌
再问： 额~你是用有道、谷歌、雅虎、百度、金山快译、灵格斯，翻译的啊
再答： 有道