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英语翻译汉译英:消费者品牌认知度的高低,对这一品牌发展的好坏具有极其重要的影响.目前市场上,品牌定位盲目,价值体系塑造模

来源:学生作业帮 编辑:神马作文网作业帮 分类:英语作业 时间:2024/11/18 12:05:45
英语翻译
汉译英:
消费者品牌认知度的高低,对这一品牌发展的好坏具有极其重要的影响.目前市场上,品牌定位盲目,价值体系塑造模糊,宣传缺乏针对性等问题层出不穷,这些都会使得整个营销传播过程显得万分混乱,尤其在节庆这一特殊的时间阶段里.本文针对以上问题,指出节庆营销在消费者品牌认知度提升方面具有的独特作用,结合毕业创作和品牌营销案例,在品牌概念深化、传播方式选择、营销活动执行等方面给出了相关的建议,希望能提升消费者对品牌的认知度,解决节庆营销过程中所面临的阻碍,真正实现在消费者心智上做文章,达到品牌理念精神的落地,更好地维护品牌核心价值与消费者价值的关系.
不要在线翻译器翻译出来的~
基于消费者品牌认知度的节庆营销分析
英语翻译汉译英:消费者品牌认知度的高低,对这一品牌发展的好坏具有极其重要的影响.目前市场上,品牌定位盲目,价值体系塑造模
Title: Analysis of Holiday Sales on the Basis of Consumers' Awareness of Brands

Consumers' level of awareness of a certain brand plays a huge role in the development of that brand. Currently in the market, problems such as the blindness of pinpointing a brand's value, the vagueness of the pricing system, as well as the lack of focus in marketing are abundant. Targeting those problems, this paper points out the unique effect of holiday sales on consumers' brand awareness. Combined with graduation projects and brand sales cases, this paper advises on aspects such as the deepening of brand concepts, the choice of marketing strategies, as well as the execution of sales activities. This paper hopes to raise consumers' brand awareness and solve the many hurdles facing holiday sales, such that consumers' basic understanding of brand awareness could be restructured to achieve the concept of brand awareness, further enhancing the relationship between the core value of brands and the value of consumers.
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