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Each of the four broad categories of marketing opportunity (

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Each of the four broad categories of marketing opportunity (from market penetration to diversification) carry with them certain costs and benefits.Describe in detail the costs,risks,benefits of any two possibilities.In essence,I am asking why a company would choose to pursue one over the other.
Each of the four broad categories of marketing opportunity (
从市场渗透(即开拓市场)到多样化经营(侵占市场份额)这四种市场营销方法都会导致一定的成本花费当然也会带来收益.请详细说明任何两种可能所带来的花费,风险和收益.最重要的是为什么一个公司会在这些方法中选择其中一个而不是其他.