英语翻译请勿使用翻译软体!文章如下：Implications for ManagersA major finding o

英语翻译
请勿使用翻译软体!
文章如下：
Implications for Managers
A major finding of potential interest to managers is that,via preannouncements,firms can “strategically foretell” their future plans and recruit support for them from supply chain participants (e.g.,suppliers,distributors,and investors).The area of greatest potential advantage has been in the area of product launch announcements.The launch stage of product development is the most risky in terms of financial exposure and possible loss of competitive position.Significant practice literature shows that increased enthusiasm and cooperation of suppliers,distributors,and (financial analysts) investors strongly mitigates the chances of failure.This result is consistent with a recent study by Schatzel et al.(2003) that indicates a firm’s desire to demonstrate “relational worthiness” to current and prospective supply chain members motivates a firm’s preannouncement behavior.Simply put,our findings emphasize preannouncements as a form of business-to-business marketing communication and point to their potential use as an influencer of supply chain and investor relationships and,ultimately,as an enabler of new product success.However,our model is exploratory; therefore,future research regarding these relationships is indicated.
Limitations
Some possible limitations to this study should also be noted.First,new constructs were developed (e.g.,market anticipation).Testing supported their validity,but more research is needed to provide conclusive and generalizable evidence regarding these factors.Second,the response rate of 19.5 percent,although acceptable,is a possible limitation,and other studies are needed to replicate the findings.Finally,the constructs were examined with perceptual measures,which are subject to the bias of respondents.Again,further studies are needed to improve the generalizability of the results.
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对管理人员的启示
对管理人员来说,在潜在利益方面的一个重要发现就是,通过市场预告,公司可以“战略性地预测”未来规划,并从供应链参与者（比如,供货商、分销商,以及投资者）中找到这些规划的支持者.潜力优势最大的区域就是产品发布区域.就融资风险敞口和可能丧失竞争地位而言,产品研发的发布阶段是风险最大的.大量实践的文献表明,供货商、分销商和（财务分析人士）投资者不断增长的热情和配合能显著降低失败的风险.这一结果与施瓦茨等人（2003年）最近的一项研究一致,该项研究表明,一个公司向供应链上现有和潜在的成员展示“关联价值”的愿望能够激发其市场预告行为.简言之,我们的发现重在强调市场预告是一种企业对企业的营销沟通形式,是其作为对供应链和投资者关系发生影响的潜在用途的作用点,以及,最关键的,是新产品成功的点金石.然而,我们的模型只是探索性的,因而还需要对这些关系做进一步研究.
局限性
应当注意到这项研究可能的局限性.首先,新的构件已经被研究出来可（比如,市场预期）.检验已经证明了他们的有效性,但要针对这些因素提供结论性的和总括性的证据还需要更多的研究.其次,19.5%的反馈率虽然可以接受,也可能是一个局限,还需要更多的研究来复制这些发现.最后,这些构件都是采用感性指标进行检验的,容易受到反馈人偏见的影响.再重复一遍,需要更多的研究来优化这些结果的概括性.