作业帮 > 英语 > 作业

英语翻译好心人帮帮忙··谢绝金山快译··看看那些世界著名品牌,我们都能在脑海里浮现出它们独特的品牌形象.“万宝路”(Ma

来源:学生作业帮 编辑:神马作文网作业帮 分类:英语作业 时间:2024/11/11 19:32:08
英语翻译
好心人帮帮忙··谢绝金山快译··
看看那些世界著名品牌,我们都能在脑海里浮现出它们独特的品牌形象.
“万宝路”(Marlboro)是西部牛仔的形象,“麦当劳”(McDonald’s)是快乐、亲和的形象,“奔驰”(Mercedes-Benz)是庄重、尊贵的形象等等.
这些成功的品牌形象,都是品牌所有者根据其自身战略和目标消费者心理而精心设计的,能够被其消费群体认同和接受,甚至形成消费者偏好,对该品牌产生狂热的追求.
一旦消费者对某一品牌产生偏好,当其对此类商品有需求时,消费者就会购买该品牌的商品.
在消费者购买偏好没发生改变的情况下,这种购买行为将会是持续的.
也就是说,消费者对该品牌商品的忠诚度比较高.
英语翻译好心人帮帮忙··谢绝金山快译··看看那些世界著名品牌,我们都能在脑海里浮现出它们独特的品牌形象.“万宝路”(Ma
Look at the world famous brands, we can all come to mind their unique brand image. "Marlboro" (Marlboro) is a cowboy image "McDonald's" (McDonald 's) are happy, and the pro-image "B" (Mercedes-Benz) is a dignified, honorable image. These successful brand image and brand owners are, according to their own strategic objectives and consumer psychology and meticulously designed, to consumer groups are recognized and accepted, or even consumer preferences, this brand of fanaticism pursuit. Once consumers have a brand preference when its demand for such commodities, the consumers will buy the brand products. Consumer preference in the purchase of no change in circumstances, such purchases will be sustained. In other words, consumers goods brand loyalty higher.