英语翻译Furthermore,the trust components themselves (i.e.,predic
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英语翻译
Furthermore,the trust components themselves (i.e.,predictability,dependability and faith) need to be further studied in a more behavioral-based setting to provide better insights into the cognitive processes at work when consumers do evaluate brand extensions.In the language of Keller (2003),we need to find exactly how brand knowledge structures are updated given the results obtained here.Such insights would also help us to develop better managerial guidelines on what brands might benefit from indirect brand naming extensions when consumers face uncertainty and perceived risk in the extension and how managers should develop certain brand traits to enhance the extension potential of their brands.We hope that this study will stimulate further analysis in these directions.
Furthermore,the trust components themselves (i.e.,predictability,dependability and faith) need to be further studied in a more behavioral-based setting to provide better insights into the cognitive processes at work when consumers do evaluate brand extensions.In the language of Keller (2003),we need to find exactly how brand knowledge structures are updated given the results obtained here.Such insights would also help us to develop better managerial guidelines on what brands might benefit from indirect brand naming extensions when consumers face uncertainty and perceived risk in the extension and how managers should develop certain brand traits to enhance the extension potential of their brands.We hope that this study will stimulate further analysis in these directions.
此外,所有构成部分包括可预见性、可靠性以及信用度,需要在设定行为的前提下进一步研究,才能为顾客品牌延伸的认知过程有更为深入的了解.
凯勒于2003年的某篇文献中指出,我们需要掌握产品品牌的知识架构如何在特定结果中提供最新信息.
诸如此类的见解也有助于我们开拓品牌的管理原则:比如当顾客面临品牌延伸的不确定性和特定风险,间接的品牌命名能否行之有效;又如,管理者如何发展品牌以提升品牌延伸的潜能.我们期待此次研究能激发更深层次、更多维度的实验与分析.
凯勒于2003年的某篇文献中指出,我们需要掌握产品品牌的知识架构如何在特定结果中提供最新信息.
诸如此类的见解也有助于我们开拓品牌的管理原则:比如当顾客面临品牌延伸的不确定性和特定风险,间接的品牌命名能否行之有效;又如,管理者如何发展品牌以提升品牌延伸的潜能.我们期待此次研究能激发更深层次、更多维度的实验与分析.
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