英语翻译Competition analysis is a key factor within market resea

英语翻译
Competition analysis is a key factor within market research.It helps Amway to identify the nature and extent of competition at a number of levels.For example,it helps marketers within Amway to find out how well products are meeting consumer needs and what aspects of competitors' brands appeal to consumers.
Amway has helped millions of people around the world to start their own independent business,through which they engage in person-to-person marketing.This type of direct selling involves matching a consumer's needs with the goods and services on offer.The better the match,the more lasting the relationship between the seller and the buyer.
Direct selling,therefore,is a boundary role; it is at the boundary of a supplying organisation that is also in close and direct contact with customers.Feedback from IBOs about products and services,as well as feedback from an IBOs own Clients,is an important contributor to marketing analysis.
Within Amway,regular internal meetings provide an opportunity for the company to discuss and evaluate its performance.Gap analysis helps this planning process by comparing forecast performance with achieved figures.The 'gap' is the difference between the two,as the diagram below illustrates.Of course,this 'gap' may be either positive or negative.Whilst it is vital to seek to establish the reasons for 'worse than expected performance' it is also instructive for a company to analyse why its performance has been better than expected,as there could be lessons to learn from that too.

竞争分析是一个关键因素,内部市场调研.它有助于安利确定的性质和程度,竞争,在若干层次.例如,它可以帮助营销人员内部安利以了解如何以及产品满足消费者的需要和哪些方面竞争对手的品牌吸引消费者.
安利帮助了数百万人在世界各地展开自己的独立的商业机构,通过他们进行个人对个人的销售.这种类型的直销涉及选配一个消费者的需求与货物和服务投标.更好的比赛,更持久的关系,卖方和买方.
直销,因此,是一个边界的作用,它是在边境的一家供货组织,这也是在密切和直接接触客户.反馈ibos关于产品和服务,以及信息反馈,从ibos自己的客户,是一个重要的贡献者,以市场营销分析.
在安利,定期进行内部会议提供了一个机会,让公司讨论并评估其表现.差距分析,有利于本规划过程中,比较预测性能达到的数字.'缺口' ,是两者之间的差额,作为如下图说明.当然,这个'缺口'既可以是正面或负面.虽然它是非常重要的谋求建立的原因'较预期差的表现,它也有启发性,为公司分析为什么它的表现已经比预期要好,因为有可以吸取借鉴这一点.