英语翻译In this tutorial when we mention the consumer we are ref

英语翻译
In this tutorial when we mention the consumer we are referring to the actual buyer,the person spending the money.But is should also be pointed out that the one who does the buying is not necessarily the user of what is bought and that others may be involved in the buying decision in addition to the actual buyer.While the purchasing process in the consumer market is not as complex as the business market,having multiple people involved in a purchase decision is not unusual.For example,in planning for a family vacation the mother may make the hotel reservations but others in the family may have input on the hotel choice.Similarly,a father may purchase snacks at the grocery store but his young child may be the one who selected it from the store shelf.
So understanding consumer purchase behavior involves not only understanding how decisions are made but also understanding the dynamics that influence purchases.
What Influences Purchasing
As we discussed the decision-making process for consumers is anything but straight forward.There are many factors that can affect this process as a person works through the purchase decision.The number of potential influences on consumer behavior is limitless.However,marketers are well served to understand the KEY influences.By doing so they may be in a position to tailor their marketing efforts to take advantage of these influences in a way that will satisfy the consumer and the marketer.
麻烦英语好的帮忙翻译一下，用在线翻译的就免了，我也会

在本教程中,当我们提到消费者时我们指的是实际购买者,花费钱的人.但也应该指出,购买者并不一定是产品的使用者,而购买决策可能涉及到除实际购买者的其他人.虽然消费市场的采购过程并不像商业市场那么复杂,然而有多类人参与到购买决策的情况并不少见.例如,在一个家庭度假的计划中,母亲可能会去预定酒店,但家庭中其他人可能对酒店的选择有所影响.同样,一个父亲去杂货店购买小吃,但他的年幼的孩子可能是那个从商店货架选择的人.
因此,了解消费者的购买行为不仅包括了解如何做出决定,也包括理解对购买的动态影响.
什么影响了购物
正如我们所讨论的消费者的决策过程绝非直接的.有许多因素影响一个人做出购买决策.对消费行为的潜在影响是无限的.然而,营销人员能乐于了解关键性影响.这样做他们可能是有能力调整自己的营销方式,利用这些影响在某种程度上使消费者和营销人员都满意（记住这是市场营销定义的关键部分）.