英语翻译Integrate Sales and Marketing – Create a Convergence for

英语翻译
Integrate Sales and Marketing – Create a Convergence for Better Lead Management
Sales and Marketing departments have been at odds with each other almost since the introduction of marketing.They have continually debated such issues as the quality of leads provided by Marketing to the Sales team and the effectiveness of Sales to develop those leads into revenue.
Talk with anyone in a Sales organization and a real disconnect between them and Marketing becomes obvious.Common complaints include “If I had better leads,my close ratio would be significantly higher” or “These leads are not the right target audience.”
The attitude is not much different in the Marketing department.Marketing team members often feel that Sales is not doing its job and only wants “orders” rather than having to work the deal.Issues from Marketing departments include “If the Sales team followed up on all the leads we provide them,then they would exceed their sales quota.”
This is a traditional problem that needs a modern solution to maximize marketing dollars and drive additional revenue for the company.
Business Drivers
Typically,companies spend 10 – 30% of their revenue on marketing activities.In today’s business environment,executives are carefully scrutinizing every penny spent within their organization to increase profits and shareholder’s equity.Marketing budgets are no exceptions.Executives want to ensure money is spent wisely and that they are achieving an appropriate return on investment (ROI).
At the minimum,Marketing departments are now required to quantify the ROI for each campaign.However,once the Marketing department can track ROI,executives demand the Marketing department to increase the ROI to drive increased revenue for the organization.That’s where Customer Relationship Management (CRM) solutions can help.Integrating Sales and Marketing efforts makes it possible to connect leads generated by Marketing to the resulting revenue generated by Sales.
What’s more,consumers have become increasingly leery of anyone trying to sell them anything.It is estimated that the average consumer sees over 1 million messages per year – almost two messages per minute.The firms that develop a strategy that offers true value to consumers in exchange for additional information may successfully increase the trust with customers,thereby increasing opportunities to sell them products and services.CRM can help build that trust by tracking how a customer wants you to communicate with them,whether by phone,email or written correspondence,capturing historical information about each interaction and then making that information available across an organization – whether that is down the hall or around the globe.
请不要用翻译软件，有劳英语高手了！

整合销售和市场营销-创造一个收敛更好地带领管理
销售和营销部门已在赔率与其他几乎每推出以来,市场营销.他们都在不断的辩论等问题的质量,导致所提供的市场营销,以销售团队及销售的成效,发展这些线索到收入.
就同谁谈,在销售组织和一个真正的断开它们之间的和营销成为明显的.常见的投诉,包括：“如果我有更好的线索,我密切的比例将显着高于”或“这些线索是不是正确的目标受众” .
态度是没有太大的不同,在营销部门.营销团队的成员往往认为销售是不会做的工作,不仅要“命令” ,而不用工作的处理.问题从营销部门包括：“如果销售团队跟进,对所有的线索,我们为他们提供的话,他们会超逾其销售配额” .
这是一个传统的问题,需要一个现代的解决方案,以最大限度地营销美元和驱动器的额外收入,为公司.
业务驱动力
通常情况下,公司花费10 -3 0％的收入,对营销活动.在今天的营商环境,行政人员仔细审阅每一分钱用在其组织中,以增加利润和股东权益.营销预算也不例外.行政人员要确保钱用明智和他们是实现一个适当的投资回报率（ ROI ） .
在最低,市场营销部门现在需要量化的投资回报率为每个广告系列.但是,一旦市场营销部可以跟踪投资回报率,行政人员的需求,营销部门,以增加投资回报率,以推动增加的收入,该组织的.这也就是客户关系管理（ CRM ）解决方案可帮助.整合销售和市场营销的努力,使得有可能导致连接所产生的营销所产生的所产生的收入,销售.
何况,消费者越来越leery任何人试图向他们兜售什么.据估计,一般消费者认为超过百万的邮件,每年-几乎两个信息每分钟.该公司的发展策略,提供真正的价值,消费者在交流的其他信息可成功地增加信任,与客户,从而增加了机会,向他们兜售的产品和服务CRM可以帮助建立这种信任如何通过跟踪客户希望您能与他们沟通,无论是通过电话,电子邮件或书面信函,捕捉的历史资料,了解彼此的互动,进而实现这方面的资料整个组织-无论是下跌的大厅或遍布全球.