英语翻译The results show that customers evaluate Technology-Base

英语翻译
The results show that customers evaluate Technology-Based Self-Service in terms of service quality.For management,it is very important to understand the attributes that are the base for customer evaluations,whether they have the positive or negative effect on service quality.Service companies need to learn the important aspects of their Technology-Based Self-Service and how these relate to their customers and the overall service level of the company.
In this study,it is apparent that aspects of speed,ease of use,reliability and enjoyment need to be considered.Service companies need to struggle for excellence on these aspects as well as communicate their benefits.The result imply that management should not neglect issues concerning to enjoyment and curiosity.Although enjoyment was found to be an important factor,speed,ease of use and other efficiency-related factors are more crucial in the long run.The Technology-Based Self-Service should look and work like ‘‘user-friendly’’.
These results are in accordance with the development within the banking sector,where ATMs today are noticeably more colorful and user-friendly.Normann (1983) warns not to introduce services that cannot match the quality level of other services,advice that appears to be relevant for Technology-Based Self-Service as well.It seems that Technology-Based Self-Service is most beneficial to loyal and committed customers.

结果显示,客户从服务质量上评估以技术为基础的自主服务
对于管理来说,不管它们对于服务质量有着积极还是消极的影响,理解“使用效果”是客户评价的基础是非常重要的,
服务型公司需要了解它们以技术为基础的自主服务的重要方面以及这些方面是如何影响它们的客户和公司的整个服务水平
在本研究中,显而易见——速度,易用性,可靠性和舒适性是需要纳入考虑的
服务型公司需要努力使这些方面达到卓越并扩展它们的好处
结果隐含着一则信息：管理不该忽略关于舒适性和好奇方面的问题
尽管舒适性被认为是重要因素,但是速度,易用性和其他效率相关的因素在长期规划中才是更为关键的
以科技为基础的自主服务应当给人一种用户友好的感觉,并应当表里如一,在实际用作上也当如此
这些结果是与银行业的发展是一致的,当今的ATM 如此多样,如此便捷
诺曼在1983年警告说,不要引入与其他服务质量水平不匹配的服务,并建议引入与以技术为基础的自主服务相关的服务
似乎对于客户来说,以技术为基础的自主服务才是最有利于忠实于客户的服务