英语翻译“广告”一词是外来语,其词源出自拉丁文advertere,意为“唤起大众对某种事物的注意”,后演变为英语中的“广

英语翻译
“广告”一词是外来语,其词源出自拉丁文advertere,意为“唤起大众对某种事物的注意”,后演变为英语中的“广告”( Advertise) ,含有“通知”,“诱导”,“披露”等含义.直到17 世纪末,18 世纪初,英国开始大规模的商业活动,“广告”一词便广泛流行使用.这时,广告并不指单一的某则广告,而是一系列的广告活动,由静止的广告Advertise 进行而演进为广告活动Advertising,这才具有现代广告的意义.在中文 中,“广告”的“广”是“阔”,“广大”意,“告”即“告之”.广告就是广而告之,即广告告之社会公众关于某种事物情况的宣传活动.国内外对于“广告”的定义很多,至今仍没有一个统一,公认的说法.美国销售协会对广告定义为“由特点的广告主以某种代价的方式,对于设想,商品或劳务的非个人间的介绍及推广.”美国广告协会对广告的定义为:广告是付费的大众传播,其最终目的是为传递情报,改变人们对广告商品的态度诱发其行动而使广告主得到利益.美国伊利诺斯州立大学广告系主任沃森.邓恩教授在其代表作《广告与商业》中提出:“广告乃是由企业、非盈利性组织或广告宣传内容有某种关系的人士来出资的,他们通过各种不同媒介来进行非个人的宣传,想要通告或说服某一部分群众.”《简明不列颠百科全书》关于广告的定义是:广告是传递信息的一种方式,其目的在于推销商品,劳务,影响舆论,博得政治支持,推进一种事业,或引起刊登读者所希望的其他反映.我国《辞海》将广告定义为:广告是向公众介绍商品,报道服务内容和文娱节目等的一种宣传方式.

The word "advertising" is a loan word,its etymology from Latin advertere,meaning "arouse the public attention to something",after the evolution of "advertising" (Advertise) in English,contains a "notice","induction","disclosure" means.Until the 17th century,the early 18th century,Britain began to large-scale commercial activities,widespread use of the word "advertising".Like the one at this time,Advertising does not refer to a single,but a series of Advertising campaigns,evolve by the stillness of the advertisement Advertise for Advertising campaign Advertising,this is the meaning of modern Advertising.In Chinese,"advertising" "wide" is "rich","general","to" namely "tell".Advertising is advertising,that is,ads tell the public about something.At home and abroad for the definition of "advertising" is very much,is still not a unified,accepted.The association of American sales of advertising is defined as "the characteristics of advertisers,in the form of a certain price for ideas,goods or services between the personal introduction and promotion." For the definition of the American association of advertising in advertising:advertising is paid mass media,the ultimate goal is to transfer information,change people's attitude toward advertising goods cause its action and make the advertisers benefit.The advertising at the university of Illinois Watson.Professor dunn in his masterpiece "advertising and commercial" put forward:"advertising is by enterprises,non-profit organizations or advertising content has a certain relationship of people to pay,they impersonal publicity through various media,want to notice or persuade a part of the crowd." The concise British encyclopedia "on the definition of advertising is:advertising is a way of passing information,the purpose is to sell goods,services,influence public opinion,gain political support,to promote a business,or cause other published readers want to reflect.Our country as the example defines advertising as:advertising is introduced to the public goods,service content and cultural programs,such as a way of publicity.