英语翻译了解中国文化在世界各国的现状后,深刻的认识到营销中国文化的迫切性和重要性.本文从中国文化概论和中国文化特征入手,
来源:学生作业帮 编辑:神马作文网作业帮 分类:英语作业 时间:2024/11/10 12:32:11
英语翻译
了解中国文化在世界各国的现状后,深刻的认识到营销中国文化的迫切性和重要性.本文从中国文化概论和中国文化特征入手,在区分了营销和推销后,列举韩国和美国文化营销的成功案例.并对中国文化在国际世界中的现状和尴尬分析后提出了中国文化营销策略.
关键词 中国文化 中国文化特征 营销 推销 营销策略
了解中国文化在世界各国的现状后,深刻的认识到营销中国文化的迫切性和重要性.本文从中国文化概论和中国文化特征入手,在区分了营销和推销后,列举韩国和美国文化营销的成功案例.并对中国文化在国际世界中的现状和尴尬分析后提出了中国文化营销策略.
关键词 中国文化 中国文化特征 营销 推销 营销策略
After overviewing the current situation of Chinese culture among countries all over the world, we have profoundly got to know the urgency and importance of marketing Chinese culture. This article strarts from gerneralizations and characteristics of Chinese culture. It lists some successful cases of culture marketing both in Korea and Amercian by distinguishing between marketing and sales promotion.And then it puts forward culture marketing strategies specified for China after its analyzing of the awkard situation.
keyword: Chinese culture, characteristics of Chinese culture, marketing, sales promotion, marketing strategy
keyword: Chinese culture, characteristics of Chinese culture, marketing, sales promotion, marketing strategy