四个英文经济学概念business plan marketing planorganisation planoperat

四个英文经济学概念
business plan
marketing plan
organisation plan
operation plan
这四个概念有什么不同?具体内容是什么?

1.A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
一系列商业目标的正式申明,包括:为什么商业目标可以达到,以及如何达到这些目标.一般来说business plan都是3-5年的.
2.A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.
marketing plan是详细说明为了达到已经设好的市场目标如何一步步的具体操作. 它可以是为了一个特定的产品或服务而设,也可以是为了一个特定的品牌,也可以是为了一个特定的生产线. 一般market plan 是1-5年
3.Process of identifying an organization's immediate and long-term objectives, and formulating and monitoring specific strategies to achieve them. It also entails staffing and resource allocation, and is one of the most important responsibilities of a management team.
organisation plan 是制定一个机构当前以及长期目标的一个步骤,它还包括规划和检测特定的战略来达到这些已设目标. organisation plan需要考虑安置职工和合理的资源分配,它也是管理层最重要的职责之一.
4.Short-term, highly detailed plan formulated generally by junior or departmental managers to achieve tactical objectives. Also called operational plan.
只有operating plan和operational plan.定义是:中层或部门经理所制定的短期和高度详细的计划,用来取得所制定的战略目标.