英语翻译1 The order-to -delivery cycle From a marketing point of

英语翻译
1 The order-to -delivery cycle
From a marketing point of view the time taken from receipt of a customer's order though to delivery (sometimes reffered to as order cycle time OCT)is critical .In today's just -in-time environment short lead times are a major source of competitive advantage .Edually important however is the reliability or consistency of that lead time .It can actually be argued that reliability of delivery is more important than the length of the order cycle - at least up to a point -because the impact of a failure to deliver on time is more severe than the need to order further in advance .However ,because ,as we have seen ,long lead times require longer-term forecasts,the pressure from the customer will continue to be for deliveries to be made in ever-shorter time-frames.
What are the components of order cycle time?Figure 6.5 highlights the major elements.
2.The order cycle
Each of these steps in the chain will consume time .Because of bottle necks ,inefficient processes ,and fluctuations in the volume of orders handled there will often be considerable variation in an order cycle which results in a range of possible cycle times from five days to 25 days.
In those situations where orders are not met from stock but may have to be manufactured ,assembled or sourced from external vendors,then clearly lead times will be even further extended with the possibility of still greater variations in total order- to -delivery time .Figure 6.7 highlights the key activities in such extended lead times.
The key to the successful control of logistics lead times is pipeline management .Pipeline management is the process whereby manufacturing and procurement lead times are linked to the needs of the marketplace.At the same time,pipeline management seeks to meet the competitive challenge of increasing the speed of response to those market needs .

1订单交货周期
从营销的角度来看,时间从收到客户的订单到交货尽管（有时称作秩序周期时间10月）是至关重要的.在今天的准时交货时间短的环境是一个主要来源的竞争优势.Edually但重要的是可靠性或一致性,导致时间.它实际上可以认为,交货的可靠性更重要的是时间的长短顺序周期-至少在一定程度上,因为影响未能按时交货更为严重超过需要为了进一步提前.然而,因为,正如我们所看到的,需要长时间才能长期预测,压力从客户将继续交货将在越来越短的时间范围内.
有哪些组成部分订单周期时间?图6.5强调的主要内容.
2 ,订单周期
这些步骤的每一步中的链将消耗时间.由于瓶颈,效率低下的流程,并波动处理的订单数量将相当大的差异往往是在一个订单周期导致一系列可能的周期从5天,25天.
在这种情况下,订单不符合股票,但可能要制造,组装或来自外部供应商,然后明确交货时间将进一步延长的可能性仍然更大的变化在总订单到交货时间.图6.7突出的主要活动,在这种延长交货时间.
的关键,成功地控制物流周转时间是管道管理.管线管理的过程,制造和采购准备时间有联系的需要,marketplace.At同时,管道的管理要求,以满足日益增加的竞争挑战的速度响应这些市场需求.