求 management and organisational behaviour 8th edition...PDF.

求 management and organisational behaviour 8th edition...PDF...

tudents to the foundations of management theory and to the nature of human behaviour at work.It comprises the history and analysis of management theory and concepts relating to:individual,group and organisational processes.As a prescribed course in the MBA and the Master of Human Resource Management,it provides students with foundation knowledge and learning skills required in other courses such as writing and presentation,critical analysis,argumentation and group work skills
Consumer Behaviour is more relevant than ever for today’s business and marketing students,and this new text provides readers with the most up-to-date tools and resources they need to pass their exams.Ray Wright’s accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner,interspersed with examples from a variety of industries and companies.Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas,as well as MBA’s,postgraduate marketing degrees and profe
This text is a rare find:a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read.Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf’ - Peter Murphy,Teesside University Business School.Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy,and buy again.Written from a European perspective,international in its scope,the book first provides a compreh