神马作文网英语翻译Selective Buying MotivesOnce the customer has decided wh
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英语翻译
Selective Buying Motives
Once the customer has decided what to buy,the next decision is which product or service to buy.Selective buying motives cause the customer to select a specific product or service.There are many reasons for selecting one item over another; color,style,price,quality,versatility,convenience,durability,or use of the product or service,to name a few.This selection by the customer is made after the primary buying motives have been determined.For example,a customer must be sold on the idea of shaving with an electric razor before comparing brand,price,or product features of electric razors.In other words,when a customer buys an electric razor,the primary buying motive may be convenience.This motive may be strong enough to keep the customer from selecting another class of goods,such as a disposable blade razor.Selective buying motives such as the desire to shave without the risk of being cut (safety),or to shave quickly without a mess (convenience),or to shave with the same electric razor rather than buy disposable blades,creams,and so forth (economical) will help to determine the specific choice of electric razor.
Selective Buying Motives
Once the customer has decided what to buy,the next decision is which product or service to buy.Selective buying motives cause the customer to select a specific product or service.There are many reasons for selecting one item over another; color,style,price,quality,versatility,convenience,durability,or use of the product or service,to name a few.This selection by the customer is made after the primary buying motives have been determined.For example,a customer must be sold on the idea of shaving with an electric razor before comparing brand,price,or product features of electric razors.In other words,when a customer buys an electric razor,the primary buying motive may be convenience.This motive may be strong enough to keep the customer from selecting another class of goods,such as a disposable blade razor.Selective buying motives such as the desire to shave without the risk of being cut (safety),or to shave quickly without a mess (convenience),or to shave with the same electric razor rather than buy disposable blades,creams,and so forth (economical) will help to determine the specific choice of electric razor.
翻译:
选择购买动机
一旦客户已决定买什么,接下来决定是该产品或服务的购买.选择购买动机导致客户选择特定的产品或服务.有很多理由选择一个项目另一;颜色,样式,价格,质量,多功能,方便,耐用,或使用的产品或服务,等等.这一选择的客户后,主要购买动机已经确定.例如,一个客户必须在出售的想法剃一个电动剃须刀在比较品牌,价格或产品功能的电动剃须刀.换句话说,当客户购买的电动剃须刀,主要购买动机可能是方便.这种动机可能是强大到足以使客户从选择另一个阶级的商品,如一次性剃须刀刀片.选择购买动机,如希望刮胡子的风险正在降低（安全） ,或迅速刮不乱（方便） ,或刮胡子同电动剃须刀,而不是购买一次性刀片,面霜,等等（经济）将有助于确定具体的选择电动剃须刀.
选择购买动机
一旦客户已决定买什么,接下来决定是该产品或服务的购买.选择购买动机导致客户选择特定的产品或服务.有很多理由选择一个项目另一;颜色,样式,价格,质量,多功能,方便,耐用,或使用的产品或服务,等等.这一选择的客户后,主要购买动机已经确定.例如,一个客户必须在出售的想法剃一个电动剃须刀在比较品牌,价格或产品功能的电动剃须刀.换句话说,当客户购买的电动剃须刀,主要购买动机可能是方便.这种动机可能是强大到足以使客户从选择另一个阶级的商品,如一次性剃须刀刀片.选择购买动机,如希望刮胡子的风险正在降低（安全） ,或迅速刮不乱（方便） ,或刮胡子同电动剃须刀,而不是购买一次性刀片,面霜,等等（经济）将有助于确定具体的选择电动剃须刀.
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