英语翻译事件营销探析摘 要事件营销作为一种新兴的公关传播和市场推广手段,已日益成为企业公关、营销的一把利器.由于事件营销

英语翻译
事件营销探析
摘 要
事件营销作为一种新兴的公关传播和市场推广手段,已日益成为企业公关、营销的一把利器.由于事件营销理论在我国发展的时间很短,并没有系统的事件营销理论供企业参考和借鉴,因此,不乏出现失败案例.完善的事件营销策划加上系统的执行方案,事件营销就会在给自身带来了不错的销信业绩的同时,也带动了良好企业品牌的建设.但若是企业对事件发生的预见性不足以及对于事件营销理论研究的不到位,将会使得事件营销策略的实际效果大打折扣,甚至反噬企业本身.因此打下坚实的基础尤为重要,如何提高事件营销预见的科学性,加强执行过程的规范性等都是企业必须重视的课题.本文在借鉴市场营销学,新闻事件学的成果和一些前人的研究基础上,从介绍事件营销基础理论及针对企业的事件营销类型及过程入手,同时,结合对我国企业事件营销的真实案例的研究分析,针对我国企业运用事件营销策略中存在的问题,提出了科学制定和正确执行事件营销的思路.
关键词:事件,营销,事件营销,营销策略、

The affairs marketing discusses and analyses
Take off Want
The affairs marketing is a kind of newly arisen public relations dissemination and market to expand means,have already become a sharp weapon of business enterprise public relations,marketing day by day.Because the affairs marketing theory develops in the our country of time is very short,has no a systematic affairs marketing theory to provide a business enterprise reference and draws lessons from,therefore,don't lack to appear the case of failing.Perfect affairs marketing plan plus the performance project of system,affairs marketing meeting while bringing oneself to quite goodly sell to believe an accomplishment,also aroused the construction of good business enterprise brand.But if business enterprise to the affairs takes place of foresee sex shortage and study to the affairs marketing theory not good enough,will make the actual effect of affairs marketing strategy greatly give discount,even anti- bite a business enterprise.Consequently lay solid foundation is importance,how raise science that the affairs marketing foresees,strengthen the norm of carrying out the process to wait is all topic that the business enterprise has to value.This text is drawing lessons from marketing in the market to learn,the news affairs learns of the research foundation of achievement and some people of the past up,from the introduction marketing foundation theory and aim at the affairs marketing of business enterprise the type and process commence,at the same time,combine the research analysis of the true case to the our country business enterprise affairs marketing,aim at our country business enterprise usage in the middle of the marketing strategy existent problem,put forward the way of thinking that the science establishment and exactitude carries out an affairs marketing.
Keyword:affairs,marketing,affairs marketing,marketing strategy,