英语翻译日本的化妆品市场,虽说在这几年销售额成倍增长,但有的年份仍旧呈负增长趋势.也就是说,日本化妆品市场已处于成熟期.
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英语翻译
日本的化妆品市场,虽说在这几年销售额成倍增长,但有的年份仍旧呈负增长趋势.也就是说,日本化妆品市场已处于成熟期.一方面,随着消费者嗜好的多样化,产品数不断增加,商品也有低价格化趋势.另一方面,伴随着日本的少子化,使用人数也在减少.在化妆品产业,企业对消费者的行动进行预测是十分困难的.但是一旦成功的确立了品牌,对于品牌产品的强化,成为使企业更加容易存续下去的关键.因此能够推测出,化妆品产业在艰难的环境下想要突破重围,在市场占有一席之地,对于品牌的重视程度是需要比其他产业更大的.
日本的化妆品市场,虽说在这几年销售额成倍增长,但有的年份仍旧呈负增长趋势.也就是说,日本化妆品市场已处于成熟期.一方面,随着消费者嗜好的多样化,产品数不断增加,商品也有低价格化趋势.另一方面,伴随着日本的少子化,使用人数也在减少.在化妆品产业,企业对消费者的行动进行预测是十分困难的.但是一旦成功的确立了品牌,对于品牌产品的强化,成为使企业更加容易存续下去的关键.因此能够推测出,化妆品产业在艰难的环境下想要突破重围,在市场占有一席之地,对于品牌的重视程度是需要比其他产业更大的.
Japanese cosmetic market, although in the past few years the sales have multiply increased, but some years still trend to grow negatively.
That means, the Japanese cosmetics market is already in a mature stage. On one hand, along with the diversification of consumer habits, product number increases continuously, commodities also have low price trend.
On the other hand, accompanied by Japan's birthrate decreasing, the users also decrease.
In the cosmetics industry, the prediction of consumer action by enterprises is very difficult. But once the brand is successfully established, enhancing the brand product will be the key to make enterprises more easily to survive.
So It can be inferred that, cosmetics industry in a difficult environment wants to break the siege, and share a space in the market, the extent of brand's emphasis is needed more than other industries.
That means, the Japanese cosmetics market is already in a mature stage. On one hand, along with the diversification of consumer habits, product number increases continuously, commodities also have low price trend.
On the other hand, accompanied by Japan's birthrate decreasing, the users also decrease.
In the cosmetics industry, the prediction of consumer action by enterprises is very difficult. But once the brand is successfully established, enhancing the brand product will be the key to make enterprises more easily to survive.
So It can be inferred that, cosmetics industry in a difficult environment wants to break the siege, and share a space in the market, the extent of brand's emphasis is needed more than other industries.
英语翻译日本的化妆品市场,虽说在这几年销售额成倍增长,但有的年份仍旧呈负增长趋势.也就是说,日本化妆品市场已处于成熟期.
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