英语翻译The logic behind cultivating customer loyaty is impossib
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英语翻译
The logic behind cultivating customer loyaty is impossible to deny.“In practice most companies’ marketing effort is focused on getting customers,with little attention paid to keeping them”,says Adrian Payne of Cornfield University’ School of Management.“Research suggests that there is a close relationship between retaining customers and making profits.Established customers tend to buy more,are predictable and usually cost less to service than new customers.Furthermore,they tend to be less price sensitive,and may provide free word-of –mouth advertising.Retaining customers also makes it difficult for competitors to enter a market or increase their share of a market.
The logic behind cultivating customer loyaty is impossible to deny.“In practice most companies’ marketing effort is focused on getting customers,with little attention paid to keeping them”,says Adrian Payne of Cornfield University’ School of Management.“Research suggests that there is a close relationship between retaining customers and making profits.Established customers tend to buy more,are predictable and usually cost less to service than new customers.Furthermore,they tend to be less price sensitive,and may provide free word-of –mouth advertising.Retaining customers also makes it difficult for competitors to enter a market or increase their share of a market.
隐藏在培养客户忠诚度背后的因果关系是无法否认的.“实际上,大多数公司在营销时所作的努力都集中在获得客户上,而很少关注保留客户”,来自科恩费尔德大学管理学院的艾德里安 佩恩说道.“有研究表明,在保留客户和赢利之间存在着密切的关系.现有客户比起新客户来说,常常会买得更多,更值得期待,并且通常售后服务成本比较低.此外,他们往往对价格不这么敏感,并且还会提供口碑宣传.保持客户也会让竞争对手很难进入市场,或者增加他们的市场份额.
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