英语翻译What makes Nike's advertising tick?Phil Knight,the co-fo
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英语翻译
What makes Nike's advertising tick?
Phil Knight,the co-founder and former Chief Executive of Nike,prefers to let his superstar athletes and (#5) advertisements do his talking for him.Named Advertiser of the Year at the 50th Cannes International Advertising Festival,he is the first person (#10) to win the award twice.
Knight has an absolutely clear and committed strategy to use celebrity athlete endorsement.He describes it (#15) as one part of the 'three-legged stool' which lies behind Nike's phenomenal growth since the early 1980s,with the other two being (#20) product design and advertising.
He has built Nike's expansion into sport after sport from its athletics roots (#25) on the back of sporting masters; Carl Lewis on the track; tennis's Jimmy Connors and John Mdinroe; Tiger Woods,who led Nike into (#30) golf; Konaldo and the Brazilian national football team; and the basketball star,Michael Jordan,who famously rescued the (#35) company.
From the beginning Nike has been prepared to take a gamble on sporting bad boys others would not touch:Andre (#40) Agassi springs to mind.It was a strategy that began with Hie Nastase,the original tennis bad boy.The Romanian had the quality that has come to (#45) represent Nike and its advertising:attitude.
What makes Nike's advertising tick?
Phil Knight,the co-founder and former Chief Executive of Nike,prefers to let his superstar athletes and (#5) advertisements do his talking for him.Named Advertiser of the Year at the 50th Cannes International Advertising Festival,he is the first person (#10) to win the award twice.
Knight has an absolutely clear and committed strategy to use celebrity athlete endorsement.He describes it (#15) as one part of the 'three-legged stool' which lies behind Nike's phenomenal growth since the early 1980s,with the other two being (#20) product design and advertising.
He has built Nike's expansion into sport after sport from its athletics roots (#25) on the back of sporting masters; Carl Lewis on the track; tennis's Jimmy Connors and John Mdinroe; Tiger Woods,who led Nike into (#30) golf; Konaldo and the Brazilian national football team; and the basketball star,Michael Jordan,who famously rescued the (#35) company.
From the beginning Nike has been prepared to take a gamble on sporting bad boys others would not touch:Andre (#40) Agassi springs to mind.It was a strategy that began with Hie Nastase,the original tennis bad boy.The Romanian had the quality that has come to (#45) represent Nike and its advertising:attitude.
太空英雄在434年太空探索宇航员的太空之旅.男性和女性来自不同国家到世界各地学习,训练和努力工作为了进入空间,然而,它不是一个工作没有风险和20人时死亡太空计划的培训.
尤里加加林
1961年4月12日,俄罗斯宇航员尤里 加加林成为第一个在太空的人.他去世只有7年后的1968年3月27日,在空难莫斯科东部的训练.
格雷戈里·贾维斯,罗纳德•麦克奈尔,弗朗西斯Scobee,迈克尔•史密斯宇航科研朱迪丝蕾斯尼克,埃里森Onizuka,莎朗·麦考利夫.
1986年1月28日,这七个美国航天员(五男两女)在航天飞机挑战者号发射后不久就爆炸了时就去世了.其中Mac Auliff沙龙,一个高中老师,谁是第一个登上太空的老师.几百万人在小学和中学和许多学生在电视上看到了悲剧.
Chwala Kalpana(美国),RickHusband(美国),威廉·迈克尔(美国),迈克尔·安德森(美国)
大卫•布朗(美国)月桂克拉克(UAS),伊兰拉蒙(以色列)
2003年2月1日,16分钟降落之前,哥伦比亚号航天飞机爆炸了.五男两女性工作人员,包括第一个印度女人出生在空间以及以色列第一位宇航员都死了.
请采纳答案,支持我一下.
尤里加加林
1961年4月12日,俄罗斯宇航员尤里 加加林成为第一个在太空的人.他去世只有7年后的1968年3月27日,在空难莫斯科东部的训练.
格雷戈里·贾维斯,罗纳德•麦克奈尔,弗朗西斯Scobee,迈克尔•史密斯宇航科研朱迪丝蕾斯尼克,埃里森Onizuka,莎朗·麦考利夫.
1986年1月28日,这七个美国航天员(五男两女)在航天飞机挑战者号发射后不久就爆炸了时就去世了.其中Mac Auliff沙龙,一个高中老师,谁是第一个登上太空的老师.几百万人在小学和中学和许多学生在电视上看到了悲剧.
Chwala Kalpana(美国),RickHusband(美国),威廉·迈克尔(美国),迈克尔·安德森(美国)
大卫•布朗(美国)月桂克拉克(UAS),伊兰拉蒙(以色列)
2003年2月1日,16分钟降落之前,哥伦比亚号航天飞机爆炸了.五男两女性工作人员,包括第一个印度女人出生在空间以及以色列第一位宇航员都死了.
请采纳答案,支持我一下.
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