英语翻译In many respects,the study of online consumer behavior i

英语翻译
In many respects,the study of online consumer behavior is the study of the intersection between online consumers and online businesses.Analysts look at how consumers respond to various aspects of an online business,and compare the factors that led to a consumer either making a purchase or leaving the website.The consumer psychology of making purchases online is usually a major part of an analyst’s considerations,and analysts often conduct market segmentation studies based on gender,age,and relative sophistication.
Online consumer behavior can also be forward-looking.Behavior studies can tell businesses how consumers are responding to ads and site layouts,but they can also predict how consumers will respond to other future campaigns or web features.Market analysis in the online space often leads to innovation.Businesses develop new advertising campaigns,and come up with different ways to reach potential purchasers based on behavioral statistics.
Sometimes,the way corporations use behavioral data are straightforward,such as sponsoring links on certain sites or optimizing home pages to appear more readily in search engines.Increasingly,however,market responses are more tailored to the consumer individually.Social networking promotions,interactive homepages,and special offers for subscribers of e-mail or messaging updates are all examples of ways in which online consumer behavior has influenced the modern retail world.

In many respects,the study of online consumer behavior is the study of the intersection between online consumers and online businesses.Analysts look at how consumers respond to various aspects of an online business,and compare the factors that led to a consumer either making a purchase or leaving the website.The consumer psychology of making purchases online is usually a major part of an analyst’s considerations,and analysts often conduct market segmentation studies based on gender,age,and relative sophistication.
在许多方面,对于在线消费者消费行为的研究是对在线消费者群体和各个在线商家双方的结合研究.分析主要查看消费者如何对待一项在线买卖的各个不同方面并且比较影响消费者购买或者离去的各种因素.一个分析人员需要着重考量的通常就是在线购买的消费者的心理因素,并且分析人员要经常进行根据性别、年龄及心里复杂程度的市场细分问题.
Online consumer behavior can also be forward-looking.Behavior studies can tell businesses how consumers are responding to ads and site layouts,but they can also predict how consumers will respond to other future campaigns or web features.Market analysis in the online space often leads to innovation.Businesses develop new advertising campaigns,and come up with different ways to reach potential purchasers based on behavioral statistics.
在线消费者行为研究可以是具有前瞻性的.各项行为研究可以让商家知道消费者对于广告及网站设计的反应,但是他们可能也会对将来的促销活动和网站特色进行一些预测.在线空间的市场分析通常可以产生创新变化.各个商家研发新的推广活动,并且根据行为数据想出各种不同的方法来吸引潜在消费者的注意.
Sometimes,the way corporations use behavioral data are straightforward,such as sponsoring links on certain sites or optimizing home pages to appear more readily in search engines.Increasingly,however,market responses are more tailored to the consumer individually.Social networking promotions,interactive homepages,and special offers for subscribers of e-mail or messaging updates are all examples of ways in which online consumer behavior has influenced the modern retail world.
有时候各个公司使用行为数据的方式是比较直接的,比如某些网站上面的赞助链接或者说是在搜索引擎上面优化各个主页的曝光率.然而,市场反应日益趋向于迎合消费者的个性需求.社交网站的促销,各种互动主页,给邮件订购者和短信接收者发送特惠产品服务信息等等都是商家针对消费者所采用的花样翻新的例子.这些例子都说明了消费者的行为已经影响到了现代的零售世界.
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