英语翻译Exploratory and confirmatorytechniques serve to assess t
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英语翻译
Exploratory and confirmatorytechniques serve to assess the reliability,dimensionality and validity of themulti-item scales.Cronbach's alpha for all the constructs were above 0.70.Furthermore,the item-to-total correlations were all above the threshold of0.30.Subsequently,exploratory factor analyses using principal componentsanalysis and varimax rotation method suggested that the corresponding items ofeach scale grouped into a single factor (Hair et al.,2006).Only the items of brand associations dimension loaded onthree different factors (items ASS1,ASS2 and ASS3 refer to perceived value;items ASS4,ASS5 and ASS6 refer to brand personality; and items ASS7,ASS8 andASS9 refer to organizational associations).All the indicators weresignificant,with factor loadings higher than 0.5 and no cross loading.Theexplained variance exceeded 60% in each case.
Exploratory and confirmatorytechniques serve to assess the reliability,dimensionality and validity of themulti-item scales.Cronbach's alpha for all the constructs were above 0.70.Furthermore,the item-to-total correlations were all above the threshold of0.30.Subsequently,exploratory factor analyses using principal componentsanalysis and varimax rotation method suggested that the corresponding items ofeach scale grouped into a single factor (Hair et al.,2006).Only the items of brand associations dimension loaded onthree different factors (items ASS1,ASS2 and ASS3 refer to perceived value;items ASS4,ASS5 and ASS6 refer to brand personality; and items ASS7,ASS8 andASS9 refer to organizational associations).All the indicators weresignificant,with factor loadings higher than 0.5 and no cross loading.Theexplained variance exceeded 60% in each case.
探索性和验证技术的目的是评估的可靠性,维多项目量表效度.Cronbach的阿尔法的所有的结构均在0.70以上.此外,该项目总的相关性均高于阈值of0.30.随后,利用主成分分析和方差最大旋转方法建议,各尺度对应的项目组合成一个单一的因素,探索性因素分析(头发等.,2006).只有品牌联想维度加载三种因素的项目(项目ASS1,ass2和asS3指知觉价值;项目AsS4,ass5和ass6指品牌个性;项目ass7,ass8 andass9指组织协会).所有的指标都显著,因素负荷量高于0.5,无交叉负载.解释方差超过60%在每一种情况下.
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exploratory
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