英语翻译Any manager of a company that deals with certain product

英语翻译
Any manager of a company that deals with certain products or services successfully is a master of using pricing decoys and reference prices .
So let'scount the ways managers defend themselves with pricing:
Price decoys
Decoys,in marketing,are products,services,or price points that a bussiness doesn't really want you to take,but rather it is used as a reference to mark another product look better.
Economist Dan Ariely gives the classic example of a realtor who shows you a home that needs a new roof ,right before taking you to a higher-priced house she really wants to sell.It's hard to tell if a $400000 colonial house is a good deal -but compared with a $380000 home that needs work ,it looks quite good .now consider,$499 for a palm comouter?well,compared with a smaller one with fewer features,it suddenly looks great .
Decoys explain why a company that sells electronic products often sells each gadget in a pricing series ,such as a new palm computer's $229,$229,and $399 pricepoints for differents storage capacities .you may gladly spend $299 to get a hot medioa player ,thinking it's a deal compared with the hightest- priced version and not blink that you could indtead buy a palm computer at the lower price of $199 with more features.
The $399 "decoy" has clouded your judgment.Apple wins the best of both worlds - stoking demand for products that look like bargains and for all the decoys it sells at much higher prices.Yes,some people will spend $399 for a music player with slightly better technology - and Apple makes even fatter margins.
The pricing strategy is brilliant.By staging a series of perceived technology innovations and then adding price decoys,reference prices,obscurity and bundling,Apple makes us willing to pay more to do the same stuff we did 30 years ago:read magazines,type messages,watch shows or make phone calls.The communication breakthroughs are mostly an illusion,but with shiny aluminum in our hands,who cares what it costs?

任何一个公司的经理,处理某些产品或服务成功的大师使用定价诱饵和参考价格.
所以让'scount经理与定价:保护自己的方式
价格诱饵
诱饵,在市场营销、产品、服务或价格点商务并不真的想要你,而是使用它作为一个参考标记另一个产品看起来更好.
经济学家Dan Ariely给一位房地产经纪人的典型例子向您展示了一个家,需要一个新的屋顶,之前带你去出售的高价房子她真正想要的.很难说如果400000美元的殖民的房子是一个很好的交易,但与380000美元的家庭,需要工作相比,它看起来不错.现在考虑,499美元对于一个掌上电脑吗?好,相比之下,一个较小的用更少的特性,它突然看起来很棒.
诱饵解释为什么公司销售电子产品通常销售定价中的每个产品系列,如一个新的掌上电脑的229美元,229美元,399美元pricepoints不同存储能力.你可能很乐意花费299美元获得热medioa球员,认为这是个交易与价格最高的,版本和不眨眼,你可以indtead买掌上电脑在199美元的低的价格和更多的功能.
399美元的“诱饵”已经影响你的判断.苹果赢得两全其美,带动产品看起来像便宜货和更高的价格出售所有的诱饵.是的,一些人会花399美元购买一个音乐播放器和略好技术——和苹果甚至胖利润率.
定价策略是辉煌的.通过举办一系列的技术创新和然后添加价格诱饵、参考价格、晦涩和捆绑,苹果让我们愿意花更多的钱做同样的东西我们30年前:阅读杂志,类型信息,观看节目或打电话.通信突破大多是一种错觉,但闪亮的铝在我们的手中,谁在乎成本是多少?