英语翻译Several managerial implications arisefrom these results.
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英语翻译
Several managerial implications arisefrom these results.First,advertising is an important marketing communicationtool for companies influencing brand equity dimensions.The higher consumersperceive a brand's advertising spend,the more likely the brand is to have ahigher awareness.However,investments in this variable are not sufficient topositively influence the associations related to the brand.In this context,companies should pay attention to the design of their advertising campaigns,ensuring they are original and creative.
Several managerial implications arisefrom these results.First,advertising is an important marketing communicationtool for companies influencing brand equity dimensions.The higher consumersperceive a brand's advertising spend,the more likely the brand is to have ahigher awareness.However,investments in this variable are not sufficient topositively influence the associations related to the brand.In this context,companies should pay attention to the design of their advertising campaigns,ensuring they are original and creative.
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由这些结果产生了若干管理上暗示.首先,广告对公司来说是一种影响品牌资产维度的重要的营销传播工具.消费者感知一个品牌的广告支出越高,品牌越可能有较高的知名度.然而,在这一变量上的投资不足以正面影响与品牌相关的关联度.在此背景下,企业应注意其广告活动的设计,以确保它们是原创的和富有创造性的.
由这些结果产生了若干管理上暗示.首先,广告对公司来说是一种影响品牌资产维度的重要的营销传播工具.消费者感知一个品牌的广告支出越高,品牌越可能有较高的知名度.然而,在这一变量上的投资不足以正面影响与品牌相关的关联度.在此背景下,企业应注意其广告活动的设计,以确保它们是原创的和富有创造性的.
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