英语翻译Several researchers examine links between and among serv
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英语翻译
Several researchers examine links between and among service
quality,value,and satisfaction (e.g.Cronin et al.,2000; Garbarino and
Johnson,1999; Spreng et al.,1996).Not surprisingly,they find that high
service quality and high value correlate with relatively high customer satisfaction (e.g.Cronin et al.,2000).While some suggest that
satisfaction drives quality,the preponderance of evidence indicates
that quality drives satisfaction (Dabholkar,1995).The basis of links from
service quality and value to satisfaction is Bagozzi's (1992) and Lazarus'
(1991) framework of appraisal → emotional response → coping.
Adapting the framework to a service context suggests that the more
cognitively-oriented service quality and value appraisals may lead to
emotive satisfaction,which in turn drives loyalty (e.g.Chenet et al.,1999;
Ennew and Binks,1999; Woodruff,1997).Overall the service quality →
satisfaction causal order receives considerable support and empirical
validation (Brady and Robertson,2001; Gotlieb et al.,1994).Further,the
quality → satisfaction link holds up across different cultures and
explainsmore variance in customer loyalty (Brady and Robertson,2001).
Therefore,the first hypothesis is:
H1.Service quality has a significant,positive effect on customer
satisfaction.
In addition to the studies above,Fornell et al.,(1996) report that
the top two determinants of customer satisfaction are perceived
quality and perceived value.Thus,the second hypothesis is:
H2.Perceived value has a significant,positive effect on customer
satisfaction.
Value is at the heart of what consumers pursue from a marketing
exchange.While value is operationalized in different ways,the general
definition of value is a consumer's perception of the subjective worth of
some activity or object considering all net benefits and costs of
consumption (Babin et al.,1994).In the present study,the relevant
consumption act is the overall service received froma telecommunication
provider.Perceived quality will positively influence value,while price/
cost will negatively influence value (Chang and Wildt,1994; Hellier
et al.,2003).Logically,high quality is not a prerequisite for value
because a reduction in quality can be offset by lower overall costs.
However,research supports a positive relationship between quality
and value (e.g.Andreassen and Lindestad,1998; Choi et al.,2004;
Cronin et al.,2000; Zins,2001).Therefore,the third hypothesis is:
H3.Service quality has a significant,positive effect on perceived value.
我只有这点了..
Several researchers examine links between and among service
quality,value,and satisfaction (e.g.Cronin et al.,2000; Garbarino and
Johnson,1999; Spreng et al.,1996).Not surprisingly,they find that high
service quality and high value correlate with relatively high customer satisfaction (e.g.Cronin et al.,2000).While some suggest that
satisfaction drives quality,the preponderance of evidence indicates
that quality drives satisfaction (Dabholkar,1995).The basis of links from
service quality and value to satisfaction is Bagozzi's (1992) and Lazarus'
(1991) framework of appraisal → emotional response → coping.
Adapting the framework to a service context suggests that the more
cognitively-oriented service quality and value appraisals may lead to
emotive satisfaction,which in turn drives loyalty (e.g.Chenet et al.,1999;
Ennew and Binks,1999; Woodruff,1997).Overall the service quality →
satisfaction causal order receives considerable support and empirical
validation (Brady and Robertson,2001; Gotlieb et al.,1994).Further,the
quality → satisfaction link holds up across different cultures and
explainsmore variance in customer loyalty (Brady and Robertson,2001).
Therefore,the first hypothesis is:
H1.Service quality has a significant,positive effect on customer
satisfaction.
In addition to the studies above,Fornell et al.,(1996) report that
the top two determinants of customer satisfaction are perceived
quality and perceived value.Thus,the second hypothesis is:
H2.Perceived value has a significant,positive effect on customer
satisfaction.
Value is at the heart of what consumers pursue from a marketing
exchange.While value is operationalized in different ways,the general
definition of value is a consumer's perception of the subjective worth of
some activity or object considering all net benefits and costs of
consumption (Babin et al.,1994).In the present study,the relevant
consumption act is the overall service received froma telecommunication
provider.Perceived quality will positively influence value,while price/
cost will negatively influence value (Chang and Wildt,1994; Hellier
et al.,2003).Logically,high quality is not a prerequisite for value
because a reduction in quality can be offset by lower overall costs.
However,research supports a positive relationship between quality
and value (e.g.Andreassen and Lindestad,1998; Choi et al.,2004;
Cronin et al.,2000; Zins,2001).Therefore,the third hypothesis is:
H3.Service quality has a significant,positive effect on perceived value.
我只有这点了..
有好多错!这么一大片人工翻译累死 .给你机器翻译的
几位研究人员检查连接三者之间的服务
品质、价值、满意(例如.克罗宁等,2000;Garbarino和
约翰逊,1999;Spreng等,1996).毫不奇怪,他们发现高
服务质量和高价值的客户满意度较高,与相关(比如.克罗宁等,2000年).虽然一些建议
质量、满意度驱动器的证据表明,这个优势
Dabholkar品质满意度(驱动),1995年).链接的基础上
服务质量和价值的满意是Bagozzi》(1992),并拉撒路'
(1991)框架的情绪反应→→评价中受益.
适应框架以服务语境表明更多
cognitively-oriented服务品质和价值评估可能导致
感情的满意度,从而忠诚(例句.Chenet等,1999.
Ennew和Binks,1999;半圆,1997).整体服务质量→
为满足接收可观的支持和因果关系的经验
确认(布拉迪和罗伯森杂志,2001;Gotlieb等,1995).进一步的,
质量→满意度链接站得住脚,在不同的文化和
在顾客忠诚度explainsmore方差(布拉迪和罗伯逊,2001年).
因此,第一个假设是:
H1).服务质量有明显的、积极的影响
除了上述研究,Fornell等,(1996)报告
最重要的两个因素的感知是顾客满意
品质和价值感.因此,第二个假设是:
氢气.知觉价值有明显的、积极的影响
价值核心的消费者所追求的从市场
交流.虽然值是首先以不同的方式,一般
定义一个消费者感知价值的主观的
一些活动或物体的净收益和成本考虑所有的
消费(Babin等,1995).在目前的研究中,有关
消费行为是一个全面的服务得到froma通讯
供应商.感知的质量会影响价值,而价格/
费用会负面影响的价值(和Wildt,1994,Hellier
等,2003年).从逻辑上讲,高质量的前提条件是没有价值的
因为减少质量可以抵消成本较低.
然而,研究支持正面的关系的质量
与价值(例如.Andreassen和Lindestad,1998;彩等,2004.
克罗宁等,2000;Zins,2001年).因此,第三个假设是:
H3开出.服务质量有明显的、积极的影响作用.
几位研究人员检查连接三者之间的服务
品质、价值、满意(例如.克罗宁等,2000;Garbarino和
约翰逊,1999;Spreng等,1996).毫不奇怪,他们发现高
服务质量和高价值的客户满意度较高,与相关(比如.克罗宁等,2000年).虽然一些建议
质量、满意度驱动器的证据表明,这个优势
Dabholkar品质满意度(驱动),1995年).链接的基础上
服务质量和价值的满意是Bagozzi》(1992),并拉撒路'
(1991)框架的情绪反应→→评价中受益.
适应框架以服务语境表明更多
cognitively-oriented服务品质和价值评估可能导致
感情的满意度,从而忠诚(例句.Chenet等,1999.
Ennew和Binks,1999;半圆,1997).整体服务质量→
为满足接收可观的支持和因果关系的经验
确认(布拉迪和罗伯森杂志,2001;Gotlieb等,1995).进一步的,
质量→满意度链接站得住脚,在不同的文化和
在顾客忠诚度explainsmore方差(布拉迪和罗伯逊,2001年).
因此,第一个假设是:
H1).服务质量有明显的、积极的影响
除了上述研究,Fornell等,(1996)报告
最重要的两个因素的感知是顾客满意
品质和价值感.因此,第二个假设是:
氢气.知觉价值有明显的、积极的影响
价值核心的消费者所追求的从市场
交流.虽然值是首先以不同的方式,一般
定义一个消费者感知价值的主观的
一些活动或物体的净收益和成本考虑所有的
消费(Babin等,1995).在目前的研究中,有关
消费行为是一个全面的服务得到froma通讯
供应商.感知的质量会影响价值,而价格/
费用会负面影响的价值(和Wildt,1994,Hellier
等,2003年).从逻辑上讲,高质量的前提条件是没有价值的
因为减少质量可以抵消成本较低.
然而,研究支持正面的关系的质量
与价值(例如.Andreassen和Lindestad,1998;彩等,2004.
克罗宁等,2000;Zins,2001年).因此,第三个假设是:
H3开出.服务质量有明显的、积极的影响作用.
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