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英语翻译For another Italian company who private branded much of

来源:学生作业帮 编辑:神马作文网作业帮 分类:英语作业 时间:2024/11/23 19:32:05
英语翻译
For another Italian company who private branded much of its product the activity was to develop a new strategic initiative.The business had already begun market research but we helped them focus this research on the three most important of the multiple opportunities they had.We developed a market research strategy that ultimately showed them that they had the wrong product focus,the wrong channel focus and were not utilizing the brand equity of their own brands.Long story short,they have completely changed their view of the markets to focus on,they are well along in implementing their new channel strategy,they have revamped their manufacturing capability to emphasized quality,and products are being systematically being redesigned to meet primary needs of the chief buying influence,which is the dealer and not the end-user; their new position statement is”Sell Install and Forget”.They have change their whole business approach – net result is sales are up 47% over the 3 year period since implementation began.
英语翻译For another Italian company who private branded much of
对另一家将其大量产品自理品牌的意大利公司来说,这种活动是为了发展新的战略主动性.一些工商企业已经开始了市场调查,但我们帮助他们将调查研究集中于他们拥有的其中三大重要机会.我们开发了一项市场调查策略,最终发现了这些企业错误的产品重心,错误的重点渠道,没有利用其品牌资产.长话短说,他们已经彻底改变了他们的关注的市场观念,一直致力于推行新的渠道战略,他们改进了所强调质量得制造能力,产品也在系统地重新设计,以满足主要购买影响力,即经销商,而不是最终用户的基本需求,他们新的财务状况表是“销售安装及忽略”.他们已改变了其整个经营方式-最终结果是,自开始实施起,比去年同期3年销售额增长了47%.