英语翻译Specialty goods represent the third product classificati

英语翻译
Specialty goods represent the third product classification.From the consumer's perspective,these products are so unique that they will go to any lengths to seek out and purchase them.Almost without exception,price is not a principle factor affecting the sales of specialty goods.Although these products may be custom-made (e .g.,a hairpiece) or one of-a-kind (e.g.,a statue),it is also possible that the marketer has been very successful in differentiating the product in the mind of the consumer.Crisco shortening,for instance,may be considered to be a unique product in the mind of a consumer and the consumer would pay any price for it.Such a consumer would not accept a substitute and would be willing to go to another store or put off their pie baking until the product arrives.Another example might be the strong attachment some people feel toward a particular hair stylist or barber.A person may wait a long time for that individual and might even move with that person to another hair salon.It is generally desirable for a marketer to lift her product from the shopping to the specialty class (and keep it there),With the exception of price-cutting,the entire range of marketing activities are required to accomplish this goal.
Classification of Industrial Goods
Consumer goods are characterized as products that are aimed at and purchased by the ultimate consumer.Although consumer products are more familiar to most readers,industrial goods represent a very important product category,and in the case of some manufacturers,they are the only product sold.The meibods of industrial markethg are somewhat more specialized,but in general the concepts presented in this text are valid for the industrial marketer as well as for the consumer goods marketer.
Industrial products can either be categorized from the perspective of the producer and how they shop for the product,or the perspective of the manufacturer and how they are produced and how muc h they cost.The latter criteria offer a more insightful classification for industrial products.
Fanns,forests,mines,and quarries provide extractive products to producers.Although there are some farm products that are ready for consumption when they leave the farm,most farm and other extractive products require some processing before purchase by the consumer.A useful way to divide extractive products is into farm products and natural products,since they are marketed in slightly different ways.
Manufactured products are those that have undergone some processing.The demands for manufactured industri al goods are usually derived from the demands for ultimate consumer goods.There are a number of specific types of manufactured industrial good~.

专业产品类别的商品代表第三.从消费者角度来看,这些产品都是独一无二的,以至于他们将用决心竭尽全力找出并购买他们.几乎无一例外的,价格不是特有的影响销售特制的货物.虽然这些产品可能是定做的(戴着假发)或不同(比如,一个塑像),它也有可能是卖方在销售者心灵中非常成功鉴别产品的.成本缩短,比如,也可以被认为是一个独特的产品消费和消费者将付出任何代价.这样一个消费者不接受的代替物和愿意去另一家商店或延迟了他们的期待产品的到来.再如,可能较强的附件有些人觉得让某一特定的发型设计师或理发.一个人可能等待了很久,个人甚至可能移动到另一个和那个人闯入发廊里.一般而言,它是可取的举起.从购物她的产品有一手,专业类(或保持下去),用整个范围要求的营销活动,来完成这个目标
分类的工业产品
消费品具有针对产品收购最终的消费者.虽然消费者对产品更熟悉、工业品的大部分读者扮演一个非常重要的产品类别,也对某些制造商来说,他们是唯一的产品销售.这些的工业有些更专业,但总体上本文的有效介绍为工业市场以及消费品销售商准备的
工业产品可以被分类的来生产.他们如何向商店购买产品,或以制造商的角度和它们是如何生产和如何开展成本.他们向后者提供一种更善解人意的分类标准工业产品.
森林、矿山、及石矿提供生产商萃取产品.消费者虽然有一些农产品消费,当他们离开农场,大多数农场和其他萃取加工产品需要购买.一种有用的方式来分配到萃取产品农产品和天然产品,因为他们在市场上销售方式有少许不同.那些制造的产品所进行的一些处理.生产基地的需求来源于货通常要求,作为最终的消费品.有许多的特定的类型工业方便制造.