英语翻译Breaking The DeadlockEuropean mobile broadcasting is in

英语翻译
Breaking The Deadlock
European mobile broadcasting is in great shape,if only the politicians and regulators would pull their fingers out!This seems to be the general consensus of an industry that’s almost desperate to start transmitting TV to mobile,and start generating cash.
Of course,governments and regulators don’t always see the challenges ahead in quite such perfect harmony.Currently Europe is split in terms of the mobile community,and its regulators,and while there is a groundswell of support for DVB-H to be the adopted standard for Europe,plenty of would-be players also recognize the merits of DMB and Qualcomm’s MediaFlo technology,now in use in the USA and testing wherever their sales folk can get a foothold.The latest ‘Flo’ trial zone is in Hong Kong on the PCCW system.
The industry recognizes the value of “one to many” transmissions as being the only sensible way to reach a mass market in mobile TV,although some experts also admit that while they waited for spectrum to be freed up 3G services still has life-and revenue opportunities-to be exploited.
In fairness to Arqiva,which is in business to promote as many channels and services as possible on their network of UK towers and masts,this is a brave statement.It also recognizes the huge progress being made in inexpensive flash memory,as well as the greater flexibility that mobile broadcasters might need to tap into in order to maximize their product offerings.The more that content can be cached,the greater the choices of live material for different target audiences.
A child,enjoying mobile TV in the back of a car on the school run,might be more than satisfied with cached animation from Nickelodeon,or a public broadcaster.Teenagers in the same vehicle are likely be content with a two-hour rolling loop of cached material from one of MTV’s channels.Indeed,these services are already up and running in Germany,according to Markus Otte,mobile product manager for MTV Europe.MTV has been ‘transmitting’ four made-for-mobile channels since 2004,comprising MTV,Comedy Central,Viva and Nickelodeon.The service first went on air concentrating on three minute ‘clips’ for each of these channels.They generally update their rolling loop daily,with MTV naturally concentrating on the Top 40 playlist.Nickelodeon looks after kids with 10-15 minute mini-episodes of some of Nick’s best output on a four-hour loop,while Viva is female-skewed and has segments for fashion and celebrity news.Comedy Central cuts across the board.One lesson Otte and his team have learnt is that viewers/users tend to take longer streams.Whereas two yeas or so ago they would not run anything longer than three minutes,now 10-15 minutes works,and viewers are happy to stay watching.This current service from MTV depends on 3G transmissions,while Germany waits-like almost everyone else-to implement a DVB-H service.

打破僵局
欧洲移动广播是在伟大的形状,如果只是政客和监管机构将退出他们的手指!这似乎是一般的共识,一个行业的几乎绝望的开始,转递电视到移动,并开始产生现金.
当然,各国政府和监管机构并不总是看不到未来的挑战,在这种相当完美和谐.目前,欧洲是分裂的条款,移动社区,其监管机构,而有一个但对支持的DVB - H要通过的标准为欧洲,很多想成为的球员也承认的优点,DMB和高通公司' s MediaFLO技术,目前使用的在美国和测试,而其销售民间可以得到立足之地.最新' ,FLO技术'试验区是在香港对电讯盈科的制度.
业内人士承认的价值“一到,许多”播送作为唯一明智方法,达到大规模市场的移动电视,尽管一些专家也承认,虽然他们在等待的频谱被释放出来的第三代流动电话服务仍然有生命的和收入机会-加以利用.
在公平arqiva ,这是在业务上,以促进多渠道和服务,尽可能在其网络的英国塔和桅杆,这是一个勇敢的声明.它也承认庞大的正在取得进展,在廉价的快闪记忆体,以及作为有更大的灵活性,移动广播机构可能需要进军,以最大限度地,他们的产品.更可以对各种内容进行缓存,更大的选择,活的材料不同的目标受众.
一名儿童,享受移动电视在后面的一辆汽车就学校而言,可能较满意的缓存动画从尼克罗迪恩,或一个公营广播机构.青少年在同一车辆有可能成为内容与两个小时滚动式循环的缓存材料从一个MTV的渠道.事实上,这些服务已经启动和运行在德国,根据马库斯otte ,移动产品经理MTV欧洲.MTV的已'转递'四作出的为流动的渠道,自2004年以来,组成的MTV ,喜剧中央,万岁和尼克罗迪恩.这项服务首先来到对空气集中在3分钟'剪辑'分别为这些渠道.他们普遍更新他们的滚动循环,每天与MTV ,自然集中于前40名的播放列表.尼克罗迪恩期待后,孩子有10-15分钟的小集的一些尼克的最佳输出上4个小时的回路,而万岁是女性倾斜,并已部分的时装和名人新闻.喜剧中央横跨董事会.一个教训otte和他的团队曾经据悉,是观众/用户往往需要较长时间的溪流.而2 yeas或前,他们不会运行任何超过三分钟,现在10至15分钟工程,以及观众很高兴留在收看.目前这种服务是由MTV取决于对3 G的传输,而德国等待-几乎每个人都一样,否则,到实施的DVB - H服务.